Photo via YouTube/Jimmy Kimmel Live
Photo via YouTube/Jimmy Kimmel Live

Jimmy Kimmel is at South by Southwest this week, and to get in the spirit of things, he decided to help a small local business make a commercial to help counterbalance all the big tech events going on.

What business did he choose? Vulcan Video, a local store that actually still rents VHS. Watch “local actor” Matthew McConaughey drop in and help move those tapes with choice lines such as “stop streaming and start dreaming.”

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