Amazon said this week’s Prime Day was its biggest ever, setting a record for sales and items sold during the annual 48-hour shopping bonanza.
In line with its traditional practice, the Seattle tech giant didn’t report specific sales metrics, only saying that “millions more” Prime members shopped the event compared to last year.
U.S. e-commerce sales reached a record $14.2 billion during Prime Day, according to Adobe Analytics data, up 11% year-over-year.
Several other retailers offered their own sales events this week during Prime Day, which Adobe said “has cemented itself as a major e-commerce moment for the retail sector” after launching in 2015.
Prime Day actually consists of two days, on Tuesday and Wednesday this week. These events help to boost sales volume for Amazon and other online retailers during the summer months, in the lead-up to back-to-school shopping.
Protestors used the event to voice their concerns about Amazon’s climate footprint. Amazon also ran into issues with its marketing portal for merchants during Prime Day, according to Bloomberg.