In the digital age, information published online regarding a person or business can make or break their reputation. Everyone has an online reputation. Negative web content connected with an individual can significantly impact how they are perceived, potentially affecting various aspects of their personal and professional lives.
This article will look at emerging trends and technological advancements in the field of online reputation management (ORM) and how they are shaping the PR strategies of businesses and public figures.
The internet has become a go-to resource, enabling web users to find information about a person or business in seconds. When people find information via the web, research shows they can place huge weight on that online conversation. According to a study published by Edelman Insights, two out of three people regard the internet as the most reliable source of information when searching for a person or business, with 70% of hiring managers admitting that they have rejected a candidate due to information they have discovered online according to research from Cross-Tab.
For businesses, maintaining a positive online reputation is crucial, with a study from BIA Kelsey revealing that 97% of consumers read online reviews. Meanwhile, more than 80% of reputational damage arises due to a mismatch between the buzz and the reality, research from Digimind suggests. Looking at these statistics, it is clear that the online narrative surrounding a brand is integral to its success.
ORM enables people and organizations to take control of the conversation that surrounds them online. It leverages techniques, strategies, and technologies to ensure people are reflected accurately and fairly in internet search results. The purpose of ORM is to counteract misleading web content, creating balance and allowing people to put their best foot forward.
As head of ReputationDefender, Chad Angle plays a pivotal role in leading and managing the world’s leading online reputation management and digital privacy company. Founded in 2006, ReputationDefender has invested £20 million into the research and development of its patented privacy technology and solutions, providing a full spectrum of tailored services to meet the wide-ranging needs of its clients.
The largest and most trusted name in the reputation management and digital privacy space, ReputationDefender has pioneered the ORM industry, developing a comprehensive suite of solutions and technologies to help clients control what shows up in their search results and remove sensitive personal information from the internet. ReputationDefender helps clients to project the right image, enabling them to take control of the images, information, and videos that appear when people search for them online. The company also enables people to remove sensitive personal information from the internet, preventing people-search sites from selling their personal information to bad players. ReputationDefender’s patented ORM technologies and solutions enable it to help clients bury misleading or negative search results, banishing defamatory attacks, old news, and irrelevant information from their search results.
A great reputation starts with great online search results, with information published online having the potential to make or break a person’s career and even affect their personal life. According to data from Smart Insights, 68% of trackable online traffic originates from search engines like Google. Meanwhile, 88% of web users never venture past the first page of the search results, data from Sistrix suggests.
ReputationDefender’s Total Radius product helps to protect people from online and real-world threats. A first-to-market, AI-powered protection service, Total Radius helps public-facing individuals to control their online presence, reducing the likelihood of real-world safety threats arising from the availability of personal data on the internet. Business leaders, celebrities, and other public figures are now the subject of increasing levels of visibility in the digital world, making them vulnerable to cyberattacks. From online harassment and disinformation campaigns to publicly exposed sensitive or personal information, public figures and their families are facing an increasing number of reputation, privacy and safety challenges today.
With nine registered patents to its name, ReputationDefender is the most trusted name in the ORM industry today. Utilizing leading patented technology and years of unparalleled experience, ReputationDefender helps people and businesses to create a true and accurate online presence that reflects who they really are. The company serves more than a million customers worldwide, helping them to produce a positive online profile, suppress negative online content, and create a favorable and accurate online presence.
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