Portland Trail Blazers offering device from Seattle startup to help vision-impaired fans track action The Portland Trail Blazers will offer technology from a Seattle startup to help blind and low-vision fans better follow the… Read More
‘It just has to work’: Ahead of Black Friday NFL game, Amazon shows how it’s perfected live sports While millions of Americans think of Black Friday as a prime day to launch their holiday shopping, Prime Video will… Read More
Seattle startup raises $1.25M for electric bike used on golf courses Seattle-area startup Fairway Bikes raised a $1.25 million seed round to fuel development of its unique electric bike built for… Read More
We checked out all 15 ‘Just Walk Out’ cashierless food and apparel shops at Lumen Field in Seattle Lumen Field, home of the Seattle Seahawks, holds the geeky distinction of having the most cashierless locations that use Amazon’s… Read More
Seahawks quarterback takes his frustration out on a Microsoft Surface tablet The Microsoft Surface is still being used as an outlet for frustration during NFL games. After Seattle Seahawks quarterback Geno… Read More
Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue When Charlie Neiman arrived at Amazon in 2016, the company had never streamed a live event, let alone live sports.… Read More
Seattle Kraken owner Samantha Holloway leans on tech startup experience to lead NHL franchise You can’t exactly grow an up-and-coming professional hockey franchise in the same way that you’d scale an early stage software… Read More
Brooks Running partners with Seattle Kraken for off-ice gear that’s perfected in a high-tech lab More than 100 years ago, Seattle-based Brooks Running actually made ice skates. While there’s no intention of getting back into… Read More
Amazon’s AI feature for NFL broadcasts predicts which defensive players will blitz the quarterback AI seems to be everywhere these days — even on the screen during live NFL games. Amazon is kicking off another… Read More
Startup bet: Former Nike exec launches new app using AI to help NFL fans get an edge Just in time for the start of another NFL season, a new startup out of Portland, Ore., is using artificial… Read More
‘Blue screen of death’ at the ballpark: How the Mariners tapped a tech nerve in viral rally video While some Major League Baseball teams call on a monkey for help, or try to chop their way to a… Read More
What’s missing from Seattle’s startup ecosystem? More operators. More sizzle. More founders investing in each other. And making the city a better place to live. Those… Read More
Seattle startup wants to bring vision-impaired sports fans closer to the action with tactile device Athletes might possess the right touch to execute a perfect pass or shot. A Seattle startup’s touch is bringing blind… Read More
Microsoft President Brad Smith and wife Kathy Surace-Smith join Mariners ownership group Microsoft Vice Chair and President Brad Smith and his wife Kathy Surace-Smith have purchased a stake in the Seattle Mariners,… Read More
Kerry Carter tackles CEO role at Atavus as ex-pro aims to grow adoption of football training technique Kerry Carter, a former pro football player with the Seattle Seahawks and other teams, is tackling a new role as… Read More
Amazon will stream Seattle Kraken hockey games to Prime subscribers in unique sports rights deal Seattle Kraken fans will have a new place to root for the pro hockey team next season. The franchise announced… Read More
Tech vets went to bat for Major League Cricket — now they have bigger goals for Seattle and beyond When Sanjay Parthasarathy left his last tech job in February 2023, he figured he’d do what he could to help… Read More
High school basketball referees in Washington are using body cameras to capture unruly behavior Instant replay has changed the landscape of professional sports and added more eyes to what officials and referees see in… Read More
How rowing has changed since ‘The Boys in the Boat’ — and how it’s stayed the same Thanks to tectonic shifts in technology and training, Olympic-level rowing has come a long way since the University of Washington’s… Read More
Testing Amazon’s new cashierless clothing shop at Lumen Field that uses RFID technology In a small corner of Lumen Field, Amazon is putting a new spin on its cashierless “Just Walk Out” shopping… Read More
CEOs of Amazon Web Services and Redapt join Seattle Sounders FC ownership group Seattle’s professional soccer club is adding more tech heavyweights to its ownership group. Seattle Sounders FC announced Wednesday that the… Read More
Seahawks add Amazon’s ‘Just Walk Out’ tech to new Pro Shop and four more food stands at stadium It’s an all-out blitz of Amazon technology at Lumen Field in Seattle as the Seahawks are expanding the use of… Read More
Major League Cricket in America, really? Backed by tech investors, Seattle Orcas make a winning debut GRAND PRAIRIE, Texas —The promise of cricket in America could be seen and felt in the most unlikely of circumstances.… Read More
Testing T-Mobile’s ‘MLB Next’ app: AR tech adds boost to in-stadium All-Star baseball experience The hardest thing about testing a mobile app during Monday’s Home Run Derby at T-Mobile Park in Seattle was the… Read More
FOX to use drones and robotic cameras for MLB All-Star Game, testing new baseball broadcast tech Drones will help baseball fans get closer to the action in a first-of-its-kind production feat during the MLB All-Star Game… Read More
Seattle Storm and Coinbase team up on NFTs commemorating Sue Bird’s jersey retirement The Seattle Storm and Coinbase are teaming up to launch NFTs commemorating Seattle Storm legend Sue Bird’s jersey retirement at… Read More
How the NHL is using AI to predict key moments in games The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters… Read More
Amazon’s tech is a hit: Seattle Mariners add three more stadium stores featuring ‘Just Walk Out’ Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners… Read More
Rec Room teams up with NFL in latest partnership for Seattle gaming startup American football fans who use the Rec Room social gaming app can now grab their favorite team’s gear for their… Read More
Seattle Seahawks add three more concession stores using Amazon’s ‘Just Walk Out’ tech The Seattle Seahawks took a loss against the Las Vegas Raiders on Sunday, but fans at Lumen Field who are… Read More
