GeekWire
Menu
  • Home
  • News
    • Amazon
    • Civic presented by Microsoft
    • Geek Life presented by Network of Giving
    • Health/Life Sciences
    • Microsoft
    • Podcasts
    • Space
    • Startups
    • Sustainability
    • Tech Moves
    • Bot or Not
    • GeekWire on the Road: Spokane
    • Microsoft at 50 presented by Accenture
    • Tech Vets presented by Northern Trust
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • Amazon Office Buildings
    • GeekWire 200 presented by JPMorganChase
    • GeekWire Startup List
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • Nebius at NVIDIA GTC 2025 sponsored by Nebius
    • AWS Marketplace Seller Conference 2024 sponsored by AWS
    • AWS Summit: New York Partner Spotlights sponsored by AWS
    • Does Compute presented by Carnegie Mellon University
    • Guide to re:Invent sponsored by AWS
    • Money Hacks presented by BECU
    • Tech Connect at Dreamforce 2024 sponsored by RSM US LLP
    • Uncommon Thinkers Welcome sponsored by Greater Seattle Partners
    • Zuper at Inbound sponsored by Zuper
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
    • Sponsors
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

Sports Tech

Brady? Belichick? Super Bowl talk could be Bezos with this ad for Amazon’s Alexa

https://youtu.be/YLPNjaAOrBw New England Patriots QB Tom Brady and his coach Bill Belichick are going after their sixth NFL championship, but… Read More

How to stream the Super Bowl; Bill Gates vs. Roger Federer; Olympics training with VR; and more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: From startups to streaming, sports tech innovation will be front-and-center at the Super… Read More

Gates tennis

Bill Gates and Roger Federer will play tennis again to raise money for charity, this time in the Bay Area

It’s Bill Gates vs. Roger Federer, round two. The Microsoft co-founder and tennis legend are getting together on the court… Read More

AFN management

Football trumps the shutdown: Pentagon TV network cleared to air NFL playoffs

News Brief: When it comes to the U.S. military, football trumps the government shutdown, even without Boeing’s help. The American Forces… Read More

KeyArena

Seals? Totems? Cougars? Kraken? Report reveals clues to 13 possible names for a Seattle NHL team

Seattle Freeze didn’t even make the list. Speculation about what name could be bestowed on a potential National Hockey League… Read More

Ballmer and Stern on NBA in Seattle; Philadelphia Eagles embrace analytics; more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: We caught up with two big names in the NBA world to get… Read More

Usain Bolt at CES: Talking chicken nuggets and tech with the world’s fastest man

Should all athletes eat hundreds of chicken nuggets before competition? Probably not. But it sure did work for Usain Bolt.… Read More

Amazon and Seattle’s NBA dreams: Steve Ballmer on the city’s prospects for bringing back the Sonics

Former Microsoft CEO Steve Ballmer has a unique perspective on Seattle’s chances of bringing back the NBA, as the owner… Read More

Charles Barkley on why we don’t need smart toilets and more tech talk from our CES interview

Wipe your own ass, America. That might not be the best campaign slogan if Charles Barkley decides to run for… Read More

Sports stars at CES; Steve Ballmer talks Second Spectrum; and more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: I’ve just returned from a week at CES, where sports tech was once… Read More

Catching up with Steve Ballmer on AI, sports tech, the economy, fake news and life after Microsoft

It has been nearly four years since Steve Ballmer left his job as Microsoft CEO, and he’s noticeably more relaxed… Read More

MLS launches ‘eMLS,’ a new FIFA esports league with one pro gamer representing each team

Major League Soccer is following in the footsteps of the NBA with its own esports league. MLS announced Friday the… Read More

Vegas Golden Knights GM says Seattle could be a ‘perfect fit’ for an NHL team

LAS VEGAS — There are a lot of lessons to be learned from the early success of Las Vegas’ first… Read More

Intel brings out former NFL star Tony Romo at CES keynote to tout company’s sports technology

LAS VEGAS — First, it was Deion Sanders and Satya Nadella. Now, it’s Tony Romo and Brian Krzanich. During Intel’s… Read More

Here’s why 30 current and former NFL players are headed to the big Consumer Electronics Show

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It’s not uncommon to brush shoulders with celebrities roaming around at the big… Read More

Amazon will reportedly bid for Premier League soccer streaming rights next month

Amazon is getting serious about streaming the world’s best soccer matches. Bloomberg reported Friday that Amazon will submit a bid… Read More

Inside look at Yahoo’s fantasy football platform: How tech supports traffic spikes and live scoring

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

The International in Vancouver? Valve may move huge ‘Dota 2’ esports event from Seattle to Canada

The International could be heading north. Valve isn’t yet talking publicly about its plans, but several clues point to the… Read More

Behind-the-scenes with Amazon’s NFL streaming tech; Google inks deal with NCAA; and more sports tech news

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Future of live sports? How Amazon streamed NFL games to 200 countries and 600 types of devices

Signal acquisition, content ingestion, transcoding, ad insertion, playback optimization, and end-to-end monitoring probably weren’t top of mind for NFL fans… Read More

Google, NCAA team up on cloud marketing deal, will digitize 80 years of sports data

Ever wondered who was the best basketball player in the Pac-10 in 1982? If that trivia item has been bugging… Read More

Seattle Seahawks Blitz

Seahawks teaming with Fanatics and Uber Eats to deliver jerseys and more gifts in time for holidays

A few uninjured defenders, a running game, some more offensive line help — all of that may be on your… Read More

Esports betting startup Unikrn partners with MGM to host video game tournaments on Las Vegas Strip

Unikrn is getting into brick-and-mortar on the Las Vegas Strip. The Seattle esports betting startup today announced a new deal… Read More

Microsoft powers Seahawks sports science; Trail Blazers’ new esports team; and more sports tech news

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Meet the 20-year-old managing the Portland Trail Blazers’ new NBA 2K esports team

The Portland Trail Blazers just hired a new manager, but probably not the type you’d expect from an NBA team.… Read More

Amazon’s Twitch will live stream NBA G League games; viewers can access stats and win loyalty points

In what could be a preview of what watching sports online might be like in the future, the NBA today… Read More

How the Seahawks use Microsoft’s new high-tech performance platform to prevent injury and plan practices

Microsoft’s hardware has already made its way onto NFL sidelines, as the company’s Surface tablet is used by coaches and players… Read More

NFL inks reported $2B deal with Verizon to stream games on various platforms

Between player protests, concussion concerns, and a ratings decline, it’s been a tumultuous year for the NFL. But there’s no… Read More

NHL to Seattle; Microsoft’s new cricket grounds; MLS Cup predictions; and more from the week in sports tech

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

MLS Cup prediction from Sounders legend and new Vicis employee Roger Levesque

The Sounders are bringing the MLS Cup back to Seattle if Roger Levesque’s prediction holds true. Levesque dropped by our… Read More

  • Older
  • Newer

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2026 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences