GeekWire
Menu
  • Home
  • News
    • Amazon
    • Civic presented by Microsoft
    • Geek Life presented by Network of Giving
    • Health/Life Sciences
    • Microsoft
    • Podcasts
    • Space
    • Startups
    • Sustainability
    • Tech Moves
    • Bot or Not
    • GeekWire on the Road: Spokane
    • Microsoft at 50 presented by Accenture
    • Tech Vets presented by Northern Trust
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • Amazon Office Buildings
    • GeekWire 200 presented by JPMorganChase
    • GeekWire Startup List
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • Nebius at NVIDIA GTC 2025 sponsored by Nebius
    • AWS Marketplace Seller Conference 2024 sponsored by AWS
    • AWS Summit: New York Partner Spotlights sponsored by AWS
    • Does Compute presented by Carnegie Mellon University
    • Guide to re:Invent sponsored by AWS
    • Money Hacks presented by BECU
    • Tech Connect at Dreamforce 2024 sponsored by RSM US LLP
    • Uncommon Thinkers Welcome sponsored by Greater Seattle Partners
    • Zuper at Inbound sponsored by Zuper
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
    • Sponsors
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

Sports Tech

Microsoft plans world-class cricket pitch at Redmond HQ, in first for major U.S. tech campus

In a lot of ways, Microsoft’s big redevelopment project at its headquarters in Redmond, Wash., looks similar to many tech… Read More

KeyArena

NHL to open expansion application process to Seattle; season-ticket drive will gauge interest

OK, the Sonics aren’t coming back (just yet), but Seattle moved a step closer to giving hockey geeks (raise your… Read More

Key Arena renovation leader Tim Leiweke on his vision for technology, security, esports, and more

This week marked a big milestone for the future of pro sports and live entertainment in Seattle as the City… Read More

NFL Seahawks Eagles

Pitch perfect: Neil deGrasse Tyson calls Seahawks play against Eagles a ‘legit Galilean Transformation’

Embed from Getty Images Seattle Seahawks fans don’t need an astrophysicist to tell them that quarterback Russell Wilson is capable… Read More

Amazon and Facebook to compete for live sports supremacy in 2018, new report predicts

Amazon is poised to become a live sports powerhouse as soon as next year, a new report predicts, as more… Read More

Amazon partners with NFL; Brooks uses biomechanics for new shoes; and more from this week in sports tech

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Brooks partners with HP to sell personalized running shoes based on foot biomechanics

Brooks is partnering with a tech giant and tapping into your biomechanics for its latest running shoe innovation. The Seattle-based… Read More

Amazon continues sports push, partners with NFL to power ‘Next Gen Stats’ with AWS

The National Football League is tapping Amazon Web Services to help power its “Next Gen Stats” platform. The NFL announced… Read More

Mariners hire performance analytics guru; Russell Wilson invests in Vicis; and more sports tech news

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Lorena Martin

Geek of the Week: Lorena Martin brings edge to Seattle Mariners as physical and mental data guru

If baseball is a numbers game, who better to have on your team than a true data geek? For the… Read More

NFL star Russell Wilson invests in high-tech helmet maker Vicis as total funding nears $50M

Vicis is adding another big name to its investor list as the startup gears up to make its high-tech football… Read More

Tennis legend Billie Jean King on the 3 common traits that lead to greatness

PALM DESERT, Calif.— Tennis legend Billie Jean King — who blazed a trail for equality and ushered in a new… Read More

SportsCenter launches Snapchat show; Amazon inks another streaming deal; and more sports tech news

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Startup backed by ex-NBA players raises cash for real-time high school sports scoring app

Real-time scoring is commonplace in pro and college sports. But many high school teams across the U.S. still rely on… Read More

Richard Sherman

Injured Seahawk Richard Sherman streams a live Q&A from his hospital bed — here are the takeaways

UPDATE, 2:50 p.m. PT: The video is now back up. UPDATE, 11:45 a.m. PT: Richard Sherman’s live stream Q&A video from… Read More

NFL players call Thursday Night Football ‘illegal’ after injury-ridden Seahawks game

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Zillow Seahawks

Take it to the house: Two Seahawks play real estate pros for Zillow, taunt 49ers fans on home tour

Two of the biggest defensive stars for the Seattle Seahawks take it to the house, as they say in touchdown… Read More

Sports jersey rental startup Rep the Squad expands to NBA, raises another $1M from athletes and VCs

Rep the Squad is growing. The Seattle startup, which launched its sports jersey rental service three months ago, today added… Read More

Halliday with A5

Baseball great Roy Halladay dies in crash of his brand-new, unorthodox Icon plane

Retired All-Star pitcher Roy Halladay died today when his plane, an amphibious light-sport aircraft known as the Icon A5, crashed… Read More

Testing electrical muscle stimulation; World Series champs embrace analytics; and more from the week in sports tech

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Sensoria releases first ‘smart shoe’ with pressure sensors, expands beyond socks and shirts

Sensoria is getting into the high-tech shoe game. The Seattle-area startup today debuted its first-ever running shoe, which retails for… Read More

Full-body workout in 20 minutes: Testing electrical muscle stimulation exercise technology

My butt has never been so sore. It was two days after my first electrical muscle stimulation (EMS) session, during… Read More

Alibaba co-founder buys part of NBA team, SeatGeek and Facebook ink partnership, and more sports tech news from this week

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Get paid for being healthy: Wellness rewards platform KrowdFit raises $3.8M

KrowdFit is raising more cash for its wellness rewards platform that offers people money in exchange for practicing healthy habits.… Read More

LinkedIn CEO says they’re ‘open to the idea’ of original video content

Netflix. Hulu. Amazon Video. LinkedIn? The Microsoft-owned business social network, best known for displaying the career histories of tens of… Read More

Testing a $20/month sports jersey rental service; Microsoft teams up with Packers; and more from the week in sports tech

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every… Read More

Microsoft and Green Bay Packers team up to create new tech hub near Lambeau Field

Microsoft and the Green Bay Packers are teaming up for a unique partnership designed to spur innovation and economic growth… Read More

CitySurf Seattle

Surf’s up near Seattle? Couple looks to bring high-tech, deep-water wave to a new indoor facility

Surfing in the Pacific Northwest generally comes across as a more hardcore pursuit than the vision of the sport popularized… Read More

Ottawa hockey Amazon

Make some noise for Amazon! Hockey fans in Canada urged to scream for HQ2

Forget the Kiss Cam. In Canada, they’re going for the Kiss-Up, eh? Fans at the Canadian Tire Centre in Ottawa,… Read More

I rented an authentic NFL jersey for $20/month: Is this the future of sports fandom?

Love repping your favorite NFL players and teams, but can’t afford the authentic jerseys? Don’t worry, sports fans — a… Read More

  • Older
  • Newer

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2026 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences