GeekWire
Menu
  • Home
  • News
    • Amazon
    • Civic presented by Microsoft
    • Geek Life presented by Network of Giving
    • Health/Life Sciences
    • Microsoft
    • Podcasts
    • Space
    • Startups
    • Sustainability
    • Tech Moves
    • Bot or Not
    • GeekWire on the Road: Spokane
    • Microsoft at 50 presented by Accenture
    • Tech Vets presented by Northern Trust
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • Amazon Office Buildings
    • GeekWire 200 presented by JPMorganChase
    • GeekWire Startup List
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • Nebius at NVIDIA GTC 2025 sponsored by Nebius
    • AWS Marketplace Seller Conference 2024 sponsored by AWS
    • AWS Summit: New York Partner Spotlights sponsored by AWS
    • Does Compute presented by Carnegie Mellon University
    • Guide to re:Invent sponsored by AWS
    • Money Hacks presented by BECU
    • Tech Connect at Dreamforce 2024 sponsored by RSM US LLP
    • Uncommon Thinkers Welcome sponsored by Greater Seattle Partners
    • Zuper at Inbound sponsored by Zuper
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
    • Sponsors
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

Sports Tech

Why U.S. soccer star DeAndre Yedlin invested in this ‘intelligent workout’ sports tech startup

At just 23 years of age, DeAndre Yedlin has built quite the resume. The Seattle native was the first “homegrown”… Read More

Can technology make stadiums more secure? Seattle renovation team ups its game with new safety initiative

Oak View Group is serious about keeping its arenas around the world safe and secure. That’s partly why the sports… Read More

FTC aims to block merger of fantasy sports giants FanDuel and DraftKings

FanDuel and DraftKings have run into a roadblock for their proposed merger. The FTC announced today that it will, along… Read More

Agenda set for GeekWire Sports Tech Summit: NFL COO, Bleacher Report CEO, Mariners GM and more

We’re only a week away from the GeekWire Sports Tech Summit, an immersive, informative, and action-packed conference taking place at… Read More

Safeco Field

Safeco Field, home of the Seattle Mariners, is getting a name change — what should it be?

Safeco Field, the name of the home ballpark for your Seattle Mariners, will be getting a new name after the… Read More

Vicis raises another $10M as 12 NFL teams place orders for high-tech football helmet

Vicis’ high-tech helmet is making its way into the NFL and more investors are taking notice. The Seattle startup just… Read More

Join us at the GeekWire Sports Tech Summit: Top speakers, networking, and a Sounders match

It’s almost time for the GeekWire Sports Tech Summit. We’re excited to bring together the leading thinkers and innovators working… Read More

Q&A: Peloton’s president on how the $1B bike maker powers at-home spin classes with tech

One of the newest unicorns has landed in the Seattle area. Peloton, maker of the $2,000 high-tech spin bikes that… Read More

How the Seattle Sounders use data and analytics to create an ‘evidence-based’ soccer culture

As a former lawyer, Garth Lagerwey knows about the value of evidence-based reasoning. Now he’s trying to apply that same… Read More

Key Arena renovation leader Tim Leiweke to speak at GeekWire Sports Tech Summit

Tim Leiweke is a name Seattleites should be familiar with if they care about potential new sports franchises coming to… Read More

Ed Murray

Seattle mayor joins Oak View Group in promising to turn KeyArena into world-class sports, music venue

Updated 4:15 p.m. Wednesday: Promising to build a world-class arena, and with it potentially lure an NBA or NHL team to Seattle,… Read More

Fox Sports brings out drones, augmented reality, shot tracers for U.S. Open broadcast

FOX Sports is once again tapping new technology to enhance its golf broadcast. The company’s coverage of the 117th U.S. Open,… Read More

AEG drops out of Key Arena renovation bid, criticizes city’s RFP process

Seattle Partners, one of two groups aiming to renovate Key Arena, dropped out of the city’s bid process on Sunday.… Read More

Seahawks legend and former Congressman Steve Largent on tech, sports, politics and Trump

To say Steve Largent has kept busy after an illustrious 14-year NFL career would be an understatement. The former Seattle… Read More

Tour of California Microsoft art

Microsoft goes along for ‘The Ride,’ uses Kinect to produce unique motion-activated art of bike race

The art of cycling took on a whole new meaning during last month’s Amgen Tour of California, thanks to a… Read More

GeekWire Sports Tech Summit: Last chance for early-bird prices at this action-packed event

Our second annual GeekWire Sports Tech Summit on June 21-22 in Seattle is shaping up to be another action-packed event featuring top leaders… Read More

Here’s how to watch weekly MLB games in virtual reality for free

You can now watch MLB games in virtual reality. Starting June 6, MLB will launch a VR livestream of one… Read More

49ers president, Intel VR guru added to agenda at GeekWire Sports Tech Summit

The San Francisco 49ers president. A virtual reality guru helping Intel. And the executive heading up U.S. operations for sports… Read More

Steve Ballmer shows how AI and data will enhance NBA broadcasts for fans

Steve Ballmer has some tech-fueled ideas to change the way we watch sports. Speaking at Recode’s Code Conference on Tuesday,… Read More

Steve Ballmer says potential income tax in Seattle would cause ‘unfavorable business climate’

Seattle is the fastest-growing big city across the U.S., but a potential new income tax would sway folks away from the… Read More

Spin cycle maker Peloton set to open Seattle-area showroom, hits $1B valuation

Peloton, the freshly-minted unicorn company that makes $2,000 high-tech spin bikes, is opening up a showroom in the Seattle area.… Read More

How this sports tech startup is tapping college researchers to mine data for analytics insights

There’s something pretty cool happening at the intersection of sports and technology, and the connection made between a Seattle startup and… Read More

Q&A with Topgolf’s CEO about the popular sports entertainment company and a possible Seattle location

Golf isn’t the most popular sport, but Topgolf is certainly doing its part to change that perception. The growing sports… Read More

Cloud Computing wins again; this time, as a 13-1 shot at the Preakness

Embed from Getty Images Most days of the week it’s a sure bet, but on Saturday, Cloud Computing was a… Read More

Seattle Mariners GM, LA Dodgers CFO to speak at GeekWire Sports Tech Summit

You can’t talk sports tech without at least a little bit of sabermetrics. That’s one topic Seattle Mariners General Manager Jerry… Read More

Alexa at the ballpark: Testing Amazon Echo inside a Seattle Mariners suite at Safeco Field

Amazon’s voice technology has made its way into Major League Baseball. Earlier this month, the Seattle Mariners became the first… Read More

How Sir Richard Branson is encouraging healthy habits with Virgin Sport’s new ‘fitness festivals’

Sir Richard Branson understands the value of sport and fitness. After all, when he’s home at Necker Island, the billionaire entrepreneur… Read More

Leiweke brothers join GeekWire Sports Tech Summit to talk NFL, future of stadiums, and more

There may not be a sibling combo that knows more about today’s dynamic sports and entertainment landscape than the Leiweke brothers.… Read More

Seattle entrepreneur Matt Hulett joins Pioneer Square Labs to pursue new ideas in eSports

Pioneer Square Labs is adding some bench strength. The Seattle-based startup studio, which has already spun out companies such as… Read More

How a new fan-driven ‘Interactive Football League’ could change the way you think about sports

Update, June 12: To hear Farudi speak at our second annual GeekWire Sports Tech Summit on June 21-22 in Seattle,… Read More

  • Older
  • Newer

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2026 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences