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Sports Tech

Bleacher Report CEO joins Sports Tech Summit lineup to talk about the future of sports media

It’s been quite the run for Dave Finocchio and his team at Bleacher Report. The CEO and co-founder launched the… Read More

Twitter inks multi-year deal with NFL to broadcast live pre-game and daily studio shows

Twitter lost out on a chance to broadcast live NFL games for the second season in a row, but the… Read More

How Gatorade is using technology to measure sweat content and help athletes stay hydrated

You probably know Gatorade as a sports drink maker. But the 51-year-old company also has a robust research and innovation… Read More

IT Sports League champs

Seattle tech teams assembling for second year of softball in co-ed IT Sports League

Tech geeks turned jocks are teaming up for the second season of co-ed softball in the IT Sports League. Organizer Steve… Read More

For golfers: Arccos unveils AI-powered virtual caddie on a smartphone, powered by Microsoft

Caddies are trying to make a comeback — albeit in a virtual way. Arccos, a Stamford, Conn.-based startup that builds golf-shot… Read More

Nike’s high-tech bid to break the 2-hour marathon record falls just short

Humans have still yet to break the 2-hour marathon mark, but they’re getting close with the help of sports science and technology… Read More

Former NFL star Terrell Owens reflects on lessons learned from social media and business deals

NEW ORLEANS — Terrell Owens, the former NFL wide receiver known to many fans as T.O., dropped by the Collision… Read More

How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally

LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help… Read More

Vicis ranks first in ‘extensive’ NFL helmet test that assesses head impact severity

Vicis received more validation today for its high-tech football helmet. The Seattle startup topped a new list published by the NFL that… Read More

Safeco Field

‘Alexa, get us some wins!’ Seattle Mariners add Amazon Echos to private suites at ballpark

Fans of the Seattle Mariners might have a lot of questions about why their team is off to a slow… Read More

Gates and Federer

Bill Gates recounts epic tennis match with Roger Federer, says he checked an item off his bucket list

Bill Gates admits that he’s normally pretty composed in front of a large group of people, but playing tennis in… Read More

Intel and PGA Tour to offer virtual reality stream at Players Championship; Twitter will air 360-degree video

Intel continues to push forward with its virtual reality technology in the sports world. The tech giant today announced a… Read More

Here are the new live streaming sports deals Twitter announced today with the NFL, MLB, and more

Twitter is doubling down on sports. The tech company today at its first-ever Digital Content NewFronts presentation announced more than a dozen new… Read More

Seattle mayor calls for community feedback on Key Arena renovations

Seattle Mayor Ed Murray is asking for public feedback on two proposals to renovate Key Arena in the hopes of… Read More

Gates and Federer

Highlights: Roger Federer and Bill Gates play tennis together in Seattle, share a passion for philanthropy

With the lights dimmed and music bumping, a sold-out crowd at Key Arena roared on Saturday evening as tennis legend Roger Federer… Read More

Live blog: Bill Gates and Roger Federer play tennis for charity in Seattle

Follow-up: Highlights: Roger Federer and Bill Gates play tennis together in Seattle, share a passion for philanthropy Roger Federer. Bill… Read More

Marshawn Lynch buys full-page newspaper ad thanking Seahawks owner Paul Allen and fans

“Beast Mode” is showing love to Seattle and Microsoft’s co-founder as he prepares for NFL life in a new city.… Read More

WNBA legend Sue Bird; SeatGeek co-founder; Topgolf CEO to speak at GeekWire Sports Tech Summit

A leading NFL executive; a mobile ticketing guru; an eSports innovator; a sports science expert; a women’s basketball legend; the CEO… Read More

Here’s how much Nintendo’s sale of its Seattle Mariners stake boosted its annual results

Nintendo’s bottom line got a nice bump last year thanks to Seattle’s professional baseball team. The gaming giant today reported its… Read More

Steve Ballmer’s sad face becomes a meme after Clippers lose playoff game to Jazz

There’s never a dull moment watching Steve Ballmer watch his basketball team. The former Microsoft CEO and Los Angeles Clippers owner… Read More

Seahawks star Russell Wilson, astronaut Buzz Aldrin share inspiration with students at WE Day

Write down your goals, listen more, and dream big. These are good pieces of advice for anyone, really, but they… Read More

Steve Ballmer

NFL COO, League of Legends founder highlight second annual GeekWire Sports Tech Summit

There continues to be more and more activity at the intersection of sports and technology, from athletic training, to live streaming,… Read More

Former NBA commissioner, Syracuse hoops head coach invest in SportsCastr live streaming platform

If you’ve ever wanted to be a sports broadcaster, there’s a new startup that is making it possible with technology.… Read More

SeatGeek raises $57M and acquires Israel-based TopTix to take on Ticketmaster

SeatGeek upped its stature in the ticketing industry on Tuesday with a $57 million investment and acquisition of Israeli startup… Read More

Golden State Warriors launch Facebook Messenger bot for fans to use during NBA Playoffs

Golden State Warriors fans now have a new tech-powered assistant at their disposal during the NBA Playoffs. The Bay Area-based… Read More

High-tech football helmet startup Vicis raises more cash as NFL, NCAA seasons approach

Vicis continues to raise more cash as the Seattle startup revs up production of its high-tech football helmet. The company… Read More

Netflix misses subscriber estimates, explains why it won’t ink live sports partnerships like Amazon’s NFL deal

Netflix missed slightly on subscriber estimates for its first quarter earnings report as the streaming giant saw shares initially dip but then rise… Read More

KeyArena renovation

Two groups announce plans to renovate Seattle’s Key Arena for potential NBA and NHL franchises

Today is the deadline for groups to turn in applications to renovate Key Arena at Seattle Center, possibly for the… Read More

Tech on the slopes: How RFID is changing the experience of skiing and snowboarding

WHISTLER, B.C. — For decades, ski resorts have been behind the technology curve. Sure, there were lots of cool developments… Read More

Competitive gaming will overtake mainstream sports ‘in a few years,’ says Momentum CEO

The popularity of competitive gaming — also known as eSports — continues to rise, and some predict that it may surpass… Read More

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