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Sports Tech

How NASCAR will use Snapchat’s Spectacles at this weekend’s Daytona 500

The Spectacles have made their way to Daytona. NASCAR will use Snap’s new camera sunglasses this weekend at the Daytona… Read More

Seattle Mariners use GoPro camera to show catcher’s perspective during Spring Training

Ever wonder what it’s like to catch a 90 MPH fastball from a Major League Baseball pitcher? The Seattle Mariners are… Read More

Topgolf comes to Seattle: Testing the driving range-meets-bowling-alley concept at Safeco Field

Seattleites got a taste of Topgolf this weekend at Safeco Field. Topgolf, the high-tech golf entertainment complex operator, brought a “pop-up”… Read More

Drone dunk: Intel’s hexicopter makes an appearance at the NBA Slam Dunk Contest

First the Super Bowl. Now NBA All-Star Weekend. Intel’s drones made another appearance on a big-time sports stage, just two… Read More

Meet the PGA Tour’s geekiest golfer: Bryson DeChambeau on his passion for tech, physics, data

Bryson DeChambeau is clearly the PGA Tour’s geekiest golfer. The 23-year-old California native who earned a physics degree from Southern… Read More

Twitter plans to partner with NFL ‘in a bigger way’ after initial season of live streaming games

Twitter is looking to grow its partnership with the NFL after what it described as a win-win deal this past season. As… Read More

NBA to create professional eSports league with NBA 2K, could be ‘huge money-maker’

The NBA is going big with eSports. The league is creating the first-ever NBA eSports league in partnership with Take-Two, makers of the popular… Read More

Super Bowl LI logo

Super Bowl live stream breaks viewership records despite brief FOX Sports Go outages

Embed from Getty Images Football fans are increasingly utilizing live streams online to watch the Super Bowl. FOX said today that… Read More

Super Bowl drones: Intel uses 300 ‘quadcopters’ for halftime light show with Lady Gaga

Update: The drones — 300 of them — were indeed from Intel. The company collaborated with Lady Gaga and supplied the… Read More

Amazon’s virtual assistant Alexa offers a Super Bowl prediction — and it may surprise you

Alexa must like underdogs. Amazon’s virtual assistant, which powers the company’s Echo devices, is predicting a Falcons victory in today’s Super… Read More

Watch: Google’s Super Bowl commercial stars Google Home, its voice-activated smart speaker

https://youtu.be/aQn5wiDyUHo Millions of people watching Super Bowl 51 today will get a taste of Google Home. The tech giant will… Read More

Microsoft tries to reinvent sports autographs, but can a digital signature replace good old-fashioned ink?

Microsoft wants to change how sports fans think about autographs. The tech giant this weekend unveiled “Social Autograph,” a new concept… Read More

Wix.com ad

Fewer views online for pre-Super Bowl ads, but a few brands have scored before the game

Brands attempting to make a lasting impression with a Super Bowl ad are turning to some of the tried and true elements… Read More

Snoop Dogg and Martha Stewart

T-Mobile rolls out Justin Bieber ad and teases Snoop Dogg and Martha Stewart for Super Bowl

T-Mobile has a thing for musical superstars in its commercials. The Bellevue, Wash.-based wireless carrier scored with one of the… Read More

Super Bowl LI logo

Patriots or Falcons? Microsoft’s Bing predicts which team will win Super Bowl LI

Embed from Getty Images The New England Patriots and Atlanta Falcons — the two best teams in the National Football… Read More

Here’s how to stream the Super Bowl for free, without a cable subscription

Most football fans will be watching the Super Bowl on TV with a traditional cable feed when the Patriots take on… Read More

Apple CEO touts record Apple Watch sales, says there is ‘huge growth potential’ for wearables

Apple didn’t reveal any sales data for the Apple Watch as part of its quarterly earnings report on Tuesday, but the tech… Read More

FOX will broadcast Super Bowl in virtual reality for first time

If you won’t be in Houston for the Super Bowl next Sunday but want to feel like you’re there at… Read More

New Seattle Mariners CEO John Stanton on tech, the business of baseball … and the return of Ichiro?

John Stanton, the investor, Microsoft board member and veteran wireless executive, took over as Seattle Mariners CEO and chairman last fall after leading… Read More

NFL legend Joe Montana is launching his own virtual reality football game

Joe Montana is getting back into video games. The Hall of Fame quarterback who won four Super Bowl rings is… Read More

Topgolf brings new pop-up ‘Crush’ game to Safeco Field, home of the Seattle Mariners

Topgolf is coming to Seattle — but only temporarily. The fast-growing high-tech golf entertainment complex operator will take over Safeco… Read More

AI sportswear startup Sensoria adds former Microsoft president to board

Sensoria is adding two former Microsoft execs to its leadership team. The Redmond, Wash.-based startup today announced that former Microsoft… Read More

Vicis partners with University of Alabama at Birmingham to create ‘next generation’ football helmets

Vicis is getting some help from the University of Alabama at Birmingham to develop a better football helmet. The Seattle-based… Read More

Volt Athletics raises more cash to bolster ‘intelligent’ strength and conditioning app

Volt Athletics is raising more cash to help fuel growth of its intelligent strength and conditioning platform. The 5-year-old Seattle… Read More

Former Olympian and NFL linebacker launch market research platform for the sports tech industry

When companies ink an important partnership or venture into a new business vertical, they usually do so utilizing data and information to… Read More

Should online poker really be a crime? High school math teacher makes case for legalization

OLYMPIA, Wash. — High school math teacher David Shick confessed his crime: playing poker online. Shick testified before the Washington Senate… Read More

Fantasy football is a skill, Washington state lawmaker contends, making new push for legalization

OLYMPIA, Wash. — Skill or chance: Which is it when you play fantasy football? State Sen. Doug Ericksen, R- Ferndale,… Read More

Outsider

Outdoors inspires Outsider, a wearable Bluetooth remote on Kickstarter aimed at action sports fans

Taking off your gloves on a ski lift to deal with a smartphone or some other device in your pocket… Read More

Here are the ‘missed opportunities’ soccer legend Landon Donovan sees with sports technology

LAS VEGAS — Major League Soccer clubs, like many other pro sports franchises, are using data analytics and technology more… Read More

How this reluctant Fitbit investor almost missed a $1.6 billion windfall

Tech investor Brad Feld remembers his first call with Fitbit CEO James Park. It was in 2010, during a major… Read More

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