Sports Tech – Page 2 of 50

Amazon to stream first-ever ‘Black Friday’ NFL game on Prime the day after Thanksgiving 2023

Football fans looking for a break from the holiday shopping rush will have some NFL action to watch next year… Read More

Why this NBA team is launching its own streaming service: Steve Ballmer on the strategy behind ‘ClipperVision’

A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft… Read More

LA Clippers owner Steve Ballmer gives impassioned speech at NBA preseason game in Seattle

It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd… Read More

With help from Microsoft’s cloud, NBA unveils new app

The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has… Read More

Amazon says it had ‘biggest three hours of signups’ for Prime during first exclusive NFL stream

Amazon is already seeing some fruits from its massive investment in live NFL streaming. The company reported the “biggest three… Read More

Was Amazon ready for some football? Tech giant passes test on first exclusive NFL stream

Amazon took center stage in the sports universe Thursday as the tech giant streamed its first exclusive NFL game —… Read More

In Russell Wilson’s return to Seattle, Amazon’s ‘Just Walk Out’ tech gets the cheers at new stadium store

On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for… Read More

Podcast

GeekWire at the Ballpark: AM radio vs. digital audio; robot umpires; and Amazon cuts the line

Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a… Read More

In race to promote diversity and inclusion, Acumatica sponsors women-led IndyCar team

Acumatica is hitting the gas on its marketing initiatives. The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is… Read More

Worth the drive: An inside look at Topgolf’s newest high-tech sports venue — within range of Seattle

A modest tee shot away from Boeing’s airplane assembly factory in Renton, Wash., golf balls are taking flight at a… Read More

Topgolf opening its new tech-enabled sports and entertainment venue south of Seattle this week

FOLLOW-UP: Worth the drive: An inside look at Topgolf’s newest high-tech sports venue — within range of Seattle Topgolf is… Read More

Seahawks may add cashierless tech to new food market as part of Seattle stadium enhancements

Lumen Field, home of the Seattle Seahawks, is getting some upgrades to mark its 20th year, and it looks like… Read More

Jody Allen says Seahawks and Trail Blazers not for sale yet, but that time will come

The Seattle Seahawks and Portland Trail Blazers are not for sale and no discussions are currently happening to sell either… Read More

Report: Nike founder, Dodgers co-owner make bid to buy Portland Trail Blazers from Paul Allen Trust

A signature piece in late Microsoft co-founder Paul Allen’s vast collection of interests and properties could be headed for sale… Read More

Ex-golf pro links with Seattle-area AI experts on app that uses 3D motion analysis to improve game

Before you take yet another mulligan, consider that the tool to improving your golf game might not be found in… Read More

‘Way cooler than standing in line’: Mariners fans get first crack at Amazon tech in new ballpark market

The Seattle Mariners and their fans would certainly be happy to have a few more walk-off wins this season. Perhaps… Read More

Seattle Mariners to use Amazon’s ‘Just Walk Out’ and palm-scanning tech in new stadium market

Fans eager to return to their seats faster after a beer run at Seattle’s T-Mobile Park will get some help… Read More

Marshawn Lynch and Macklemore join Kraken investment group – see Beast Mode drive Zamboni

Macklemore and Marshawn Lynch, two Seattle stars with ties to the city’s sports and entertainment culture, are deepening those ties… Read More

Amazon names Al Michaels and Kirk Herbstreit as the voices of ‘Thursday Night Football’ on Prime

Amazon has officially announced that veteran sports play-by-play announcer Al Michaels and college football analyst Kirk Herbstreit will be the… Read More

Report: Veteran sports broadcaster Al Michaels to call Amazon’s NFL games on Thursdays

Al Michaels, the longtime NFL play-by-play broadcaster, is Amazon’s pick to call “Thursday Night Football” games streaming on Prime Video… Read More

‘Build with Bobby’: As Seahawks star departs, Seattle VC firm excited to keep Wagner as partner

Bobby Wagner’s career with the Seattle Seahawks has come to an end after 10 seasons, but his career as a… Read More

Five Iron Golf takes a swing at Seattle, with new high-tech location backed by Macklemore

Golfers and wannabe golfers looking to get in some swings without getting outside have a new destination in Seattle. Five… Read More

Report: Seahawks trading Russell Wilson to Denver, ending historic Seattle chapter that eclipsed sports

The Russell Wilson era appears to be over in Seattle. The Seahawks have reportedly agreed to a deal that will… Read More

Report: Amazon picks college football analyst Kirk Herbstreit for ‘Thursday Night Football’ booth

Kirk Herbstreit, a college football analyst with ESPN, is reportedly Amazon’s choice to provide color commentary for “Thursday Night Football”… Read More

Q&A: Running the soccer numbers with new Seattle Sounders data analytics director Tyler Cox

The Seattle Sounders have a new numbers guy. Sure, it could be a player who scores a lot of goals… Read More

‘I won’t throw another Surface’: Tom Brady says NFL will fine him if he tosses Microsoft device again

Tampa Bay Buccaneers quarterback Tom Brady is going to keep a better grip on his Microsoft Surface after hearing from… Read More

Tom Brady’s anger reaches the Surface: NFL star slams Microsoft tablet in rare shutout loss

The Tampa Bay Buccaneers weren’t the only ones to get battered and beaten during a “Sunday Night Football” game this… Read More

Further embracing tech, Seattle Kraken to release NFT collection that captures ‘essence of brand’

The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is… Read More

Surface saver: How Microsoft’s deal with the NFL turned into a marketing boon for its tablet

In hindsight, Microsoft’s decision to ink a six-figure sponsorship deal with the National Football League in 2013 was a shrewd… Read More

Univ. of Washington football joins NFL study using high-tech mouthguard to measure head impacts

The University of Washington is joining three other research universities as part of a National Football League program designed to… Read More