Sports Tech – Page 3 of 50

Univ. of Washington football joins NFL study using high-tech mouthguard to measure head impacts

The University of Washington is joining three other research universities as part of a National Football League program designed to… Read More

Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the… Read More

High-tech sports helmet maker Vicis will grow Seattle R&D hub under new owner

Vicis will maintain a Seattle presence, two years after the helmet maker went through a major and sudden downfall in 2019.… Read More

Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

“Seattle, we did it!” Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s… Read More

Amazon, Microsoft, Sounders execs to promote Seattle’s bid to be 2026 World Cup soccer host city

Seattle is among the contenders to be one of the host cities in the United States for an all-North American… Read More

Seattle Kraken and Climate Pledge Arena release new app, built in-house to guide fan experience

Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its… Read More

Amazon to kick off fifth season of NFL streaming — here’s what’s new and how to watch

The NFL returns to Amazon Prime Video this week with the “Thursday Night Football” matchup between the Seattle Seahawks and… Read More

Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin… Read More

Photos: Sounders Day returns as community comes together for GeekWire’s annual rooftop party

It was so much fun getting the GeekWire community back together on Tuesday with the return of Sounders Day as… Read More

Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set… Read More

ROOT Sports and fuboTV reach deal to bring Kraken, Mariners and Trail Blazers to streaming TV

A major new player on the sports television landscape could be an MVP for fans of teams in the Pacific… Read More

Punt or go for it? AWS’ latest analytics for NFL helps fans second-guess 4th down play calls

Second-guessing an NFL coach on whether he should have gone for it or kicked on fourth down is one of… Read More

Topgolf is officially bringing one of its high-tech sports and entertainment venues to Seattle area

Sports and entertainment company Topgolf is officially bringing a full-scale, high-tech golf and gaming complex to the Seattle area, with… Read More

But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and… Read More

As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

https://www.youtube.com/watch?v=BuEyQGlX_ng Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and… Read More

Amazon provides key tools in the cloud for designing Formula 1’s race car of the future

Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the… Read More

Major League Soccer hosting ‘street art battle’ and selling NFTs to promote Seattle, Portland matches

Major League Soccer is taking its first shot at the NFT craze this week, launching a collection of street art… Read More

Amazon to stream WNBA games on Prime Video in tech giant’s latest deal with a pro sports league

Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video… Read More

Behind release of NFL’s new schedule, Amazon Web Services helped sort endless matchup options

It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s… Read More

Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons

Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video… Read More

Report: Sue Bird and Megan Rapinoe among group of female sports stars launching NFT trading cards

Seattle Storm star Sue Bird and U.S. Women’s National Team star Megan Rapinoe are among the female athletes getting in… Read More

NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans

The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots,… Read More

Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand

Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime, a sports media brand… Read More

Vicis high-tech helmets take top 3 spots in NFL’s annual performance ranking of equipment

High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by… Read More

Seattle-area startup Tagboard signs 4-year deal with MLB to enhance digital fan experience

Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive… Read More

In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

Amazon is going deep in its relationship with the National Football League, signing on for a new 10-year deal that… Read More

Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal

Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the… Read More

Amazon inks another sports deal as AWS will power NHL’s digital transformation and in-game analytics

Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey… Read More

Russell Wilson and Spencer Rascoff back MOJO, an app to help parent coaches find fun in youth sports

A search on YouTube for “youth sports drills” returns an endless scroll of every type of practice workout you could… Read More

Vicis unveils revamped high-tech helmet under new ownership following tumultuous startup journey

Vicis is back. The one-time Seattle startup darling that went through a major and sudden downfall in 2019 just debuted… Read More