FOX Sports bringing popular camera tech to NFL Playoffs, kicking off with game in Seattle The NFL Playoffs kick off this weekend and FOX Sports is bringing along some popular regular-season technology to capture the… Read More
Catching up with NFL great Richard Sherman on his favorite video games, esports ownership, and more Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now… Read More
Peloton to pay $420M for Precor, longtime Seattle-area maker of commercial fitness equipment Peloton announced Monday that it is acquiring Precor, the longtime Woodinville, Wash,-based makers of commercial fitness equipment, in a deal… Read More
T-Mobile teaming with Drone Racing League to help emerging sport develop 5G-enabled tech T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based wireless carrier the… Read More
Tech and hockey vet Todd Humphrey on his dream job with Seattle Kraken, ‘the nirvana of all startups’ For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that… Read More
Seattle Seahawks’ deep dive into analytics starts with a ‘data lake’ built by Amazon Web Services It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set… Read More
Seattle’s CenturyLink Field, home of the Seahawks and Sounders, to be renamed Lumen Field Seattle’s CenturyLink Field, home of the Seahawks and Sounders FC, is being renamed Lumen Field, the Seahawks announced on Thursday.… Read More
Teams players: Seattle Seahawks and Microsoft partner to put fans in a virtual ‘Pregame Huddle’ The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this… Read More
T-Mobile swings for 5G fences at World Series with FieldCams and BatterCams during batting practice T-Mobile is promising baseball fans a unique look at player warm-ups before the start of the World Series on Tuesday,… Read More
Amazon reaches NFL playoffs: Report says tech giant has deal to stream wildcard game this season Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported… Read More
Amazon streams Thursday Night Football again with new X-Ray feature, audio feed, Twitch shows Amazon will kick off its fourth consecutive year of streaming Thursday Night Football games later this week as Tampa Bay… Read More
Boost Sport raises $1.3M to help basketball teams win more games with video analysis tech Boost Sport, a Seattle startup that helps basketball teams analyze their performance with video analysis technology, raised a $1.3 million… Read More
Seattle Mariners look to improve performance with smart ring that measures sleep and recovery data OK, it’s not a World Series ring, but the Seattle Mariners are taking strides to improve performance through technology by… Read More
Microsoft CEO Satya Nadella throws out virtual first pitch for Seattle Mariners — with ‘Halo’ helpers Satya Nadella is a big fan of cricket. But on Sunday he wound up for a different sport as the… Read More
Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working… Read More
Here are the six new stats Amazon will help the NFL track during the upcoming football season Fans might not be able to engage in football by attending NFL games in person at the start of the… Read More
Can the Seahawks win without the 12th Man’s roar? With no stadium crowd, NFL to use pumped-in noise If there’s one NFL team that relies on its home stadium crowd noise as a competitive advantage, it’s the Seattle… Read More
NFL reveals new ‘Expected Rush Yards’ stat, with help from Amazon Web Services Football fans wondering whether the next handoff to a running back could be another Beast Quake have another stat to… Read More
Play Podcast I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams Play I had one of the more memorable sports moments of my life last night, rooting for my favorite team in… Read More
Home team’s home stream: Seattle Sounders and Amazon sign deal for Prime Video soccer matches Two Seattle brands are joining forces as the Sounders FC announced a new deal with Amazon on Tuesday in which… Read More
Steve Ballmer can’t sit courtside for NBA action, but he applauds innovation and use of Microsoft Teams Steve Ballmer isn’t able to jump out of a courtside seat and cheer on his Los Angeles Clippers in his… Read More
NBA teams and Microsoft Teams in action: How fans can get in, and get kicked out of, digital seats The NBA returned to action on Thursday and brought along virtual fans in an experience powered by Microsoft Teams. Some… Read More
Fantastic? Not quite, but here’s what fans look like in NBA’s virtual experience using Microsoft Teams Courtside seats at a Lakers game used to be such a prestigious thing. But 2020 is a different NBA fan… Read More
NBA will use new Microsoft Teams ‘Together’ feature for virtual fan experience during games The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened… Read More
Let’s get Kraken! Seattle hockey team has a name and logo as sports mystery finally surfaces Seattle’s professional hockey team finally has a name — and it’s time to get Kraken. In a much-hyped branding reveal… Read More
Mariners owner talks coronavirus safety measures and why baseball is vital to the national psyche Seattle Mariners majority owner and chairman John Stanton thinks the country could really use some baseball right about now to… Read More
T-Mobile and Seattle Mariners putting fans on the mound with immersive livestream during practice You might not have what it takes to throw a pitch for the Seattle Mariners, but you can at least… Read More
The future of sports, a GeekWire virtual event with leaders from Seattle Sounders, UW and WSU How can professional and collegiate sports return safely? Which technologies and approaches will ensure a seamless transition back to the… Read More
Play Podcast GeekWire Podcast: Three tech stories that show how COVID-19 is radically changing our lives Play Here’s what we’re talking about on the GeekWire Podcast this week. The world of the COVID-19 pandemic is unlike anything… Read More
Seattle Mariners try to keep fans in the game with streaming practices, virtual cheering and more If you’re going to root, root, root for Mariners in Seattle these days, you’re going to have to do it… Read More
