Nike unveils the shoe it hopes will push runners past the 2-hour marathon barrier this spring In 2014, Kenya’s Dennis Kimetto ran a marathon in Berlin in 2:02:57, setting the world record for the fastest time… Read More
Court documents show Tesla tweaked its Model 3 logo amid a trademark fight with adidas This post was updated with a comment from Tesla on Wednesday, Feb. 8. A little over a week ago, Tesla quietly… Read More
Data is the future of sports, say GeekWire sports tech panelists Data is touching every part of sports, from how people watch a game, to how they train, to the apparel… Read More
Adidas plans ‘instantly’ 3D printed midsoles, customized to your foot and running style Nike COO Eric Sprunk surprised the GeekWire Summit crowd last week when he said custom 3D printed sneakers were “not that far… Read More
How the German national soccer team used wearable technology to win the World Cup View image | gettyimages.com LAS VEGAS — It was the 88th minute of the World Cup final this past July, with Germany… Read More
Up close: Adidas ‘Smart Run’ smartwatch aims to keep pace with hard-core runners Adidas made waves in the tech world this week by unveiling its new smartwatch. But the announcement left some key… Read More
Watch out, Nike: Adidas announces smartwatch for runners, starting at $399 SAN FRANCISCO – Another big shoe brand just joined Nike in the wearable technology race: Adidas. At today’s GigaOM Mobilize… Read More
