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Advertising

T-Mobile uses Super Bowl ad to officially launch public beta of satellite-to-cell texting via Starlink

Forget the ground game. T-Mobile is using Super Bowl LIX to kick off a new kind of air attack on… Read More

T-Mobile to acquire digital advertising leader Vistar Media for $600M

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising,… Read More

Amazon’s new holiday ad featuring a singing janitor strikes similar tune to ‘America’s Got Talent’ winner

Dreams apparently do come true, for more than one singing janitor. Amazon’s new holiday ad, titled “Midnight Opus,” tells the… Read More

This ad is bananas: In sly dig at Amazon, shoe maker tells workers to peel away from their desks

Free bananas might be the one thing that’ll satisfy Amazon employees who have to return to the office five days… Read More

Podcast

GeekWire Podcast: What Microsoft and Amazon earnings say about the state of AI and the economy

This week on the GeekWire Podcast, we take a closer look at the latest earnings reports from Microsoft and Amazon… Read More

actor David Dastmalchian

Direct-to-consumer casket startup says it’s time to bury our unhealthy switch to daylight savings

Before you spring forward this weekend into daylight saving time, a casket company hopes you’ll consider whether it’s time to… Read More

Amazon holiday ad captures the joy of friendship — and sledding — at any age

Amazon’s 2023 holiday ad campaign is intended to be a love letter to lasting friendships and joyful moments that don’t… Read More

Amazon to add commercial breaks to Prime Video shows and movies

Amazon is ready to interrupt Prime Video programming to bring commercial breaks to its streaming shows and movies, the company… Read More

Amazon’s Super Bowl ad starring a dog ranks highest among tech commercials

Amazon, the pet friendly tech giant where employees get to bring their dogs to work, scored high among Super Bowl… Read More

Super Bowl ad roundup: Travolta sings T-Mobile’s praises; Google’s fix is in; and more tech spots

In between the beer, Doritos, mayonnaise, Pepsi, Pringles and more beer, make sure to leave some room for the tech.… Read More

The story behind those ‘Homelessness’ billboards in Seattle — designed to ‘get people talking’

The crisis around homelessness in Seattle — and in cities across the country — is nothing short of a source of… Read More

Lawsuit alleges Amazon uses Alexa interactions for ad targeting without users’ knowledge or consent

Amazon’s Alexa is the target of a new lawsuit alleging that the company is using information gathered from users of… Read More

Has Amazon found its fourth pillar? Revisiting a key question for the company’s future

One year ago, the last question put to Amazon founder Jeff Bezos during his final shareholder meeting as the company’s… Read More

TV ad measurement startup iSpot grabs Tunity, its third acquisition in 14 months

iSpot, the Seattle-area startup that measures the reach and impact of television advertising, has made its third acquisition in the… Read More

Super Bowl ad roundup: Big stars push a range of tech, from travel to phones to electric vehicles

The focus of a lot of the Super Bowl LVI ads released ahead of Sunday’s games seems to be the… Read More

Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr, seeking to strengthen its own advertising business as the… Read More

Sign of the retail times: Macy’s sues to block Amazon from taking over signature NYC billboard

Macy’s is suing a real estate company to prevent Amazon from taking over the iconic billboard next to its landmark… Read More

Amazon’s advertising business is surging amid industry-wide ad sales boom for tech giants

Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue. In… Read More

Podcast

‘Amazon Unbound’ is a portrait of a company ‘getting perilously close to invincible’

“I wonder what unit profitability was in 2017 without advertising?” That seemingly mundane question, posed by Jeff Bezos during a… Read More

Getting chippy: ‘I’m a Mac’ guy is now just a guy who likes PCs better in ad campaign from Intel

https://www.youtube.com/watch?v=rvDDC6ktCUg Plenty of people switch between Mac and PC for their computing needs. Apple’s one-time “I’m a Mac” guy is… Read More

Super Bowl ad roundup: Big names bow out, but Amazon and plenty of tech still playing on Sunday

The most important part of Sunday’s Super Bowl is already watchable as advertising for a variety of companies and products… Read More

NFL passes on T-Mobile Super Bowl ad featuring Brady and Gronkowski and a bad connection

The Goat got baaaaaaannnnned. T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) won’t… Read More

Alexa, is it warm in here? Amazon Super Bowl ad turns hot ‘Black Panther’ star into an Echo device

The disembodied voice of Amazon’s Alexa may have finally found a vessel suitable for helping with recipes, turning on the… Read More

‘I’m a PC’ guy makes cameo appearance as Apple unveils new reasons to ‘Get a Mac’

As Apple looked to the “future of the Mac” at its “One more Thing” event on Tuesday, the tech giant… Read More

New Amazon ad pays tribute to human spirit as it kicks off holiday season in the midst of pandemic

“The show must go on” for Amazon as the tech giant gears up for a huge holiday shopping season in… Read More

Steve Ballmer’s USAFacts airing $10M ad campaign during presidential debates to highlight real data

USAFacts, the nonpartisan, not-for-profit civic data initiative founded by former Microsoft CEO Steve Ballmer, is launching a $10 million ad… Read More

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing

A new ad from Zillow is a sign of shifting sands in the housing market. Called “Ready for a Change,”… Read More

Microsoft is reportedly suspending advertising on Facebook and Instagram

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios.… Read More

Super Bowl ads: Google’s tear-jerker is tops, mama calls for T-Mobile, Winona is in Winona and more

https://www.youtube.com/watch?v=6xSxXiHwMrg&feature=emb_logo There’s no crying in baseball, Tom Hanks once said. But there will be tears in football, especially for those… Read More

In first-ever Super Bowl ad, Facebook is ready to rock … with Chris Rock and Rocky

Rock and Rocky. Seems like Facebook picked a good way to roll into the Super Bowl ad game for the… Read More

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