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Advertising

What did people do before Alexa? Amazon has the answer in Super Bowl ad with Ellen DeGeneres

Plenty of people turn to Alexa for answers to random questions and assistance in launching everything from favorite songs to… Read More

First woman to coach in Super Bowl is ‘the one’ for Microsoft in Surface ad about game changers

https://www.youtube.com/watch?v=_xPn4DXIj5w&feature=youtu.be Microsoft has struck a nerve over the past several years with Super Bowl ads that convey its mission and… Read More

Vicis is out of business, but NFL commercial features high-tech football helmet during playoffs

It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all… Read More

Microsoft sleighs ’em again in holiday ad as girl uses translation technology to speak to reindeer

https://www.youtube.com/watch?v=nnmy7IPE08I&feature=emb_logo It’s one thing to leave a note for Santa and hope for some sort of reply. It’s quite another… Read More

Smiling Amazon boxes are singing again in new holiday ad — will high shipping costs dull the mood?

For the third year in a row, the Amazon boxes are singing to ring in the holiday shopping season. The… Read More

Twitter bans political advertising amid Facebook controversy — CEO Jack Dorsey explains why

Twitter CEO Jack Dorsey announced Wednesday his company will stop accepting political advertising on the platform. The surprise decision is… Read More

Should Facebook ban political ads? Here’s what happened when one state tried to force the issue

Mark Zuckerberg defended Facebook’s decision to continue running political ads this week, despite concerns about disinformation, in a passionate speech… Read More

Amazon gaining on Google in search advertising market share

Google is still king of search ad revenue but Amazon is coming for the throne. That’s according to a new… Read More

Dimmest bulb on ‘Jeopardy’ is Alexa as Amazon’s A.I. is tasked with turning down the stage lights

Alex and Alexa — it’s a match made in geek heaven. Amazon’s recent sponsorship of the popular television quiz show… Read More

Microsoft acquires e-commerce marketing company PromoteIQ to bolster advertising business

Microsoft scooped up New York-based PromoteIQ, a startup that helps retailers build digital advertising and e-commerce offerings, for an undisclosed… Read More

Scoop: T-Mobile acquires mobile marketing startup PushSpring to bolster advertising tech

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the… Read More

Rainier Beer goes wild again as iconic brand raises can to ‘new Seattle’ and huge influx of tech workers

Before you pour another one out for all that’s been lost in Seattle, take a minute to appreciate a new… Read More

Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek

Amazon has acquired parts of a global ad tech company to bolster its rapidly growing advertising business. Amazon said Friday… Read More

Geek of the Week: Rudy Willingham is a cut above on Instagram, so he launched his own ad agency

Amid Instagram’s sea of sameness, Rudy Willingham of Seattle has managed to capture people’s attention with a unique art form… Read More

Amazon developing a free, ad-supported video news app for Fire TV, report says

Fire TV users may soon be getting their news from Amazon. The company plans to debut a free app for… Read More

Report: Amazon takes more digital advertising market share from Google-Facebook duopoly

Amazon will be the “big winner” in the digital advertising world for 2019. That’s according to a new report from… Read More

Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

Amazon CEO Jeff Bezos didn’t show up in his company’s latest Super Bowl ad for Alexa. But his message was… Read More

Geek of the Week: iSpot.tv’s Anthony Skinner tunes into shifting media landscape and which ads work

As the head of engineering and product at iSpot.tv — the Bellevue, Wash.-based television ad measurement and analytics company —… Read More

Clean-energy Buds: Rising Seattle startup Drift teams with King of Beers in Super Bowl promotion

https://www.youtube.com/watch?v=UKDA2HVlgko Budweiser is back at the Super Bowl, as usual, with another high-profile commercial in the contest for eyeballs, clicks… Read More

Seahawks star Russell Wilson uses Uber ads to prove he can poke fun at painful Super Bowl loss

At least Russell Wilson can joke about it. With the Super Bowl just a couple days away, the sting for… Read More

Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018

Amazon’s advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations… Read More

Super Bowl looks like a pity party for the robots as ads show us the sad side of artificial intelligence

Oh, the poor, poor robots and smart devices. One minute we’re supposed to be scared that they’re coming for our… Read More

Microsoft unveils its Super Bowl ad, starring a 9-year-old gamer and the Xbox Adaptive Controller

https://www.youtube.com/watch?v=_YISTzpLXCY One of Microsoft’s favorite gamers will be back in action during the big game on Sunday. And he brought friends.… Read More

Alexa toothbrush, dog collar and more failed gadgets make cut in Amazon Super Bowl ad

Amazon may appear to be trying to get its voice assistant Alexa into a dizzying array of gadgets these days,… Read More

Amazon turns to Harrison Ford, astronaut twins and more celebs in tease for Alexa Super Bowl ad

Amazon stole the Super Bowl advertising show last year with a celebrity-filled spot centered around a storyline in which Alexa… Read More

As Amazon becomes world’s most valuable company, analyst sees ‘mostly unconstrained’ opportunities

As the closing bell rang Monday, Amazon had surpassed fellow Seattle-area tech giant Microsoft to become the world’s most valuable company.… Read More

Facebook Seattle

Facebook will pause political ad sales for Washington state elections

Facebook plans to pause the sale of political ads for state and local races in Washington by the end of… Read More

Facebook, Google settle Washington state lawsuits over political ad disclosures for combined $455K

Facebook and Google have settled dual lawsuits with the Washington attorney general over alleged violations of the state’s political advertisement disclosure… Read More

‘Amazon.com’s got a lot’ … of vintage holiday ads worth watching, to see how tech giant got started

Amazon has come a long way as a company over the past couple decades. The online bookseller turned into a… Read More

Washington state affirms rule requiring Facebook and Google to make political ad disclosures

Washington state officials doubled down on rules requiring companies like Facebook to disclose information about the political ads they sell,… Read More

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