Articles about Advertising – Page 5 of 11

The inside story of how rapper Common replaced Satya Nadella as the voice of Microsoft’s ads

Embed from Getty Images It was early October of 2014, and Microsoft was working hard to finish producing its first-ever… Read More

Facebook shifts stance to allow sponsored posts from media companies

With the rise of ad blockers cutting into the bottom line, media companies have turned to sponsored content to gain back… Read More

Cookie Monster is hungry and hands-free as he uses Siri in new iPhone ad

https://www.youtube.com/watch?v=CCbWyYr82BM Cookie Monster may not have a lot of patience as he waits for a batch of chocolate chip cookies… Read More

Startup Spotlight: Trenzi pays social media stars to promote products for businesses

Social media has produced an entirely new class of celebrity. Those who rise to Internet fame have the potential to reach… Read More

Stephen Hawking stars as a villain in new Jaguar ad, jokes about time, space, gravity

Jaguar has a flashy new advertisement for its new F-PACE SUV, and while the vehicle is certainly an attention-getter, the… Read More

Amazon debuts first ad-supported show, available for non-Prime viewers

Amazon has shown it can go up against Netflix and HBO by offering original content to paid subscribers, but now… Read More

Zillow launches new ad campaign touching on the emotional power of home ownership

Zillow is refreshing its advertising, launching a new campaign today that features people telling personal stories about what homeownership means… Read More

Zombies feel alive thanks to running in Brooks’ first-ever national ad campaign

Some of us just don’t feel human until we get a little exercise. Seattle-based Brooks Running is using its first-ever national… Read More

T-Mobile, Amazon ads give tech a strong showing among Super Bowl’s beer, cars, snacks

While game day itself is hyped in more ways than one, the day after the Super Bowl is a big… Read More

Startup Spotlight: MarketingZoom launches platform for buying and selling local marketing

After spending nearly a decade running a motorsports marketing agency, Tony Scott saw a major hole in the marketing field:… Read More

In Super Bowl run-up, Pokemon ad leads the pack, but overall social action trails last year

The business of Super Bowl advertising doesn’t wait for game time anymore, with online engagement serving as a key component… Read More

Disney files to patent drone-based movie projection system, says it will ‘open new frontiers’ in entertainment and advertising

In a move that Disney says could advance entertainment as well as advertising, the media powerhouse has filed a patent… Read More

Priceline.com turns William Shatner’s Negotiator into narrator in major new ad campaign

William Shatner’s recognizable voice won’t be seen coming out of his recognizable face in a new series of ads from… Read More

I’M confused: Mysterious billboards promote social app with little direction

Billboards around Seattle and other U.S. cities, advertising a website called im.com, are promising to put you here, there and… Read More

You can live stream every Super Bowl ad next year for the first time ever thanks to CBS

You won’t need a TV to watch Super Bowl advertisements in real time next year. Variety reports that CBS will… Read More

Startup Spotlight: Outleads helps advertisers incorporate offline behavior for targeted online ads

Ever seen an advertisement, supposedly targeted for you, that clearly missed the mark? Maybe flower shopping led to a barrage of wedding dresses… Read More

Seattle-based Marchex to provide click-to-call ad tracking for world’s largest advertising group

For advertisers, tracking clicks is easy, but tracking calls resulting from online ads can be a hassle. A solution from Seattle-based… Read More

Zillow says national ad campaign working well, now controls more than 50 percent of real estate searches

Zillow Chief Marketing Officer Amy Bohutinsky said the company’s foray into television advertising is working well, and that the Seattle-based… Read More

Zillow’s new ad highlights mobile features when looking for a home

Zillow unveiled a new ad this week called “Homecoming” to pull at your ol’ heartstrings, but mostly to show how… Read More

Pandora continues to grow in Seattle and Portland, focusing on ad sales rather than engineering

Pandora has recently expanded its presence in both Seattle and Portland, trying to take a bite out of the billion-dollar… Read More

Amazon brings Minions ads to delivery boxes, marking its first advertising deal on packaging

Your next Amazon box might double as a billboard. The company has started sending boxes featuring advertisements for the new Minions movie… Read More

AutoGraph raises $2.7M to help retailers deliver targeted deals and messages to shoppers

AutoGraph, a Seattle startup that allows users to get targeted deals, music and other services without giving up personal information,… Read More

This is Google’s plan to compete with Amazon

Google is close to launching “buy” buttons to enable customers to pay and check-out for products without ever having to leave… Read More

Adblock Plus wins news sites’ challenge to its ad-removal software

The maker of a free browser plug-in that prevents ads from appearing on web pages just won a court case filed… Read More

Is Amazon to blame for Google’s problems?

BusinessInsider’s Nicholas Carlson has a very interesting take on what is wrong with Google, and it essentially boils down to… Read More

Facebook unseats YouTube as top spot for video advertisers

Companies considering video advertising campaigns on the web are most likely to pick Facebook for ad buys this year, according to a… Read More

FTC report alleges Google took product rankings from Amazon to boost its search results

A confidential report prepared by staffers at the U.S. Federal Trade Commission found that Google took product rankings from Amazon… Read More

Advertising watchdog advises Sprint to stop claiming it has a ‘brand new’ network

Sprint will no longer claim to have a “brand new” network, after an industry watchdog found some of its advertising to… Read More

Pay to Play: Google adds advertising to Android app store

Google is shaking up the way business is done on its Play Store marketplace for Android apps. The company revealed… Read More

Marchex CEO Russ Horowitz stepping down, new board members added

After 12 years at the helm of Marchex, Russell Horowitz is stepping down as CEO of the Seattle call advertising… Read More