Legal directory Avvo looks to attract users with funny new TV ad campaign Avvo is embarking on a new branding campaign, looking to drive interest in its lawyer directory and marketplace for legal… Read More
Amazon, Microsoft reportedly pay to avoid Adblock Plus filtering When it comes to getting around web browser ad blockers, it’s apparently more than who you know. It’s how much you… Read More
Review: The best technology ads in Super Bowl 49, and the rest One of the best tech ads in Super Bowl 49 came from a non-tech company. Nine tech firms bought actual Super Bowl… Read More
Microsoft finally stops bashing Apple in new Surface ad Well, this is refreshing — a Microsoft TV spot that doesn’t bash Apple. The Redmond giant’s newest Surface Pro 3 ad… Read More
Apple’s heartwarming holiday ad is another tear-jerker It’s becoming a holiday tradition for Apple: Ads designed to pull at viewers’ heartstrings. If you can make it through the new one without… Read More
Twitter will start tracking which apps you have installed, starting today Love the apps installed on your phone? Twitter wants to know all about them. The social networking company plans to… Read More
Mobile measurement firm Informate names Will Hodgman CEO, moves HQ to Seattle Will Hodgman, the entrepreneur who sold M:Metrics to comScore for $44 million six years ago, has a new gig. And,… Read More
Facebook prunes its privacy policy, lays groundwork for location-based ads In an attempt to pacify users of its service who are concerned about how their data is sold to advertisers,… Read More
Seattle startup Snap Skout changes name to Tack, turns popular Facebook posts into online ads Seattle startup Snap Skout has changed its name to Tack and launched a new product that helps small businesses turn… Read More
Redfin to kick off first-ever TV ad tonight during Monday Night Football All of the big dogs of online real estate are spending cash on TV advertising campaigns, from Zillow to Trulia… Read More
Facebook re-launches Atlas advertising network it bought from Microsoft Facebook has re-launched Atlas Solutions, the advertising network that it purchased from Microsoft in February of 2013 in a move… Read More
Marchex shares sink more than 40% after revenue prospects fall on Allstate deal Shares of Marchex — the Seattle mobile advertising company — tumbled more than 40 percent in early-morning trading Thursday after… Read More
Amazon spent $158 million on Google search ads in 2013, more than anyone Amazon.com is competing with Google in a number of arenas, from phones to cloud services to drones. But this could… Read More
Get ready for video ads in Twitter As a part of its ongoing quest to monetize its social networking service, Twitter announced Tuesday that it’s rolling out Promoted… Read More
Even with buyout of Trulia pending, Zillow plans to boost ad spending to $75M this year Zillow is not slowing down with its plan to build a national real estate brand, even though it is in… Read More
Rover.com looks to attract new breed of dog-loving customers with TV ad push Online dog sitting service Rover.com is looking to lap up new customers as the summer travel season kicks into high… Read More
Online home improvement startup Pro.com touts service on Seattle billboard Seattle startup Pro.com — which is trying to transform the way consumers find home improvement professionals — emerged on the… Read More
Zillow rolls out new TV ad as part of $65M marketing blitz, expands with radio spots Zillow is continuing its push to become the leading online real estate brand, announcing a new TV ad spot today… Read More
Zulily cranks up marketing machine to draw in customers for non-kid categories Wall Street didn’t like that Zulily reported a wider loss than expected, so they probably won’t like hearing this: The Seattle retailer… Read More
Bill Gates-owned Corbis Entertaiment launches network for product placement Is that consumer product in that television show actually getting noticed by the intended audience? That’s one of the questions answered by… Read More
Microsoft picks new advertising agencies, takes a bite out of Razorfish Microsoft has named two new advertising and media agencies, Interpublic Group and Dentsu Aegis, to handle its global advertising and media buying — shifting… Read More
Is your Internet sluggish? Most broadband providers slower than advertised Does it take forever to load a webpage, or do you find that watching Netflix can be a painful experience? If… Read More
Does it matter that HTC’s marketing budget is just 20 percent of Samsung’s? Smartphone critics often say that HTC builds the best Android phones, and then blame the company’s lean marketing budget for… Read More
No legal sabotage: Beastie Boys and GoldieBlox settle lawsuits The legal fight between the Beastie Boys and GoldieBlox, a company that makes toys designed to get girls interested in… Read More
Leaked Microsoft documents point to big advertising overhaul Microsoft has a new CEO and a new corporate structure, and it’s aiming to make big changes in its advertising,… Read More
Oracle agrees to buy big data marketing platform BlueKai BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has… Read More
Marchex boosts revenues, profits Seattle mobile advertising company Marchex today reported revenue of $39.7 million, and net income of $597,000 for the fourth quarter.… Read More
Zillow vs. Trulia: Get ready for an advertising war of epic proportions Everyone loves a good rivalry, and perhaps none have been quite as fun to watch as the matchup between Seattle-based… Read More
Get ready to hear more from Zillow: Online real estate powerhouse to spend $65M on advertising in 2014 Zillow is doubling down on national advertising in an attempt to bolster its brand in the online real estate category.… Read More
Seattle online ad startup A6 acquires ReachLogic Media A6 Corp., a Seattle online advertising startup led by veteran entrepreneur William Urschel, has acquired New York-based ReachLogic Media in… Read More
