Articles about AR

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

The so-called “everything store” is looking to go “anywhere.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping… Read More

UW student projects highlight how WebXR ‘levels the playing field’ with remote VR/AR development

University of Washington students this week presented demos of their augmented, virtual and mixed reality apps developed over the last… Read More

‘Amazon Augmented Reality’ app turns company’s cardboard boxes into interactive experiences

Amazon has found another way to keep shoppers busy with the boxes that show up at their door. The company… Read More

Joint Base Lewis-McChord will test 5G for augmented and virtual reality missions

Joint Base Lewis-McChord in Washington state is participating in a $600 million Pentagon program to test the use of 5G… Read More

Bungie vets raise $9M for VR game studio Polyarc to pursue augmented reality development

Virtual and augmented reality have yet to catch on with mainstream consumers, but investors are still betting on the immersive… Read More

XR experts see health care as the killer app for VR, AR, MR … or whatever you call it

Virtual reality? Augmented reality? Mixed reality? Today at a Seattle symposium, experts settled on extended reality, or XR, as the… Read More

HTC unveils versatile new Vive headset products as CEO Yves Maitre aims to ‘build the road’ for VR

While the long road to mass consumer adoption of virtual reality technology is still being built, HTC remains hard at… Read More

Xbox chief Phil Spencer confirms virtual reality not a priority for company’s next-generation console

It looks like virtual reality capabilities won’t be coming to Xbox any time soon. VR doesn’t fit with Xbox’s perspective… Read More

Amazon lays out a technology to guide delivery agents with augmented reality

Efficient package delivery is one of the keystones of Amazon’s retailing business, and a newly issued patent opens up a… Read More

More magic for ‘Pokèmon Go’ creator Niantic? ‘Harry Potter: Wizards Unite’ set for Friday release

Take a break from catching them all in “Pokèmon Go,” and raise your magic wand, or smartphone, for a new… Read More

‘I just got a Larvitar:’ Why throngs of Pokémon Go players are wandering trails, parks and city streets this weekend

Ducks, squirrels and dogs are the typical animals spotted on Seattle’s popular Green Lake walk. But on Saturday afternoon, it… Read More

From pain to memory, researchers investigate how VR can make things go better in the real world

COLLEGE PARK, Md. — Can being in the middle of an opera take your mind off pain? Here at the University… Read More

GeekWire’s Elevator Pitch Ep. 7: Augmented reality and virtual reality startups face off

Check out our latest episode of GeekWire’s Elevator Pitch, where entrepreneurs pitch their cutting-edge ideas … in a historic elevator… Read More

Valence Group acquires Seattle studio 8ninths to harness expertise in VR and AR technology

8ninths, a small Seattle-based virtual and augmented reality studio with big visions, has been acquired by Valence Group Inc., a… Read More

The state of virtual and augmented reality: Industry sees new reasons for hope amid the hype

Tim Harader has seen this story before. When the digital media entrepreneur arrived in Seattle two decades ago, he was recruited… Read More

Big ‘Pokémon Go’ update this week includes research quests and mythical monster Mew

Game developer Niantic gave “Pokémon Go” fans reason to celebrate on Monday morning, with word that a major update is… Read More

eBay turns to augmented reality in its app to help sellers select the best box to ship an item

We’ve been waiting for a big tech company to think outside the box when it comes to the best fit… Read More

Chinese tech giants Baidu and Huawei team up for wide-ranging partnership in AI, AR and more

Two Chinese tech giants with offices in the Seattle area are teaming up. Baidu, the Chinese search giant, and smartphone… Read More

No beer goggles required: Brewer turns to AR tech in label to set itself apart in crowded market

Take a look at the selections in the beer aisle at your local grocery store, and you’re sure to notice… Read More

Amazon job listing suggests Kindle team is working on virtual and augmented reality

Is Amazon’s Kindle team working on virtual and augmented reality features? That’s what The Digital Reader news site speculates based on… Read More

Augmented-reality shopping on your phone? Patent hints at Amazon’s ambitions

It’s no secret that Amazon is intrigued by the potential applications of augmented reality for e-commerce – and one of those… Read More

Startup Spotlight: VX makes augmented reality hardware that can fit in standard glasses

Last year, Kyle Cherry launched augmented and virtual reality startup VX Inc. with a lofty goal. He plans “shape the… Read More

Take a Pokémon Go-style tour of the University of Washington’s future computer science building

Seattleites impatient to see what the University of Washington’s new $110 million computer science building will look like can get… Read More

Samsung Gear VR gets a controller as company flexes virtual muscle at Mobile World Congress

Samsung’s Gear VR will join some of its virtual reality contemporaries with the announcement that it will soon get a… Read More

How Microsoft’s HoloLens headset could help find your keys (and do much more)

Microsoft expects its HoloLens augmented-reality headset to guide you through complicated tasks in the workplace, but someday you could also… Read More

Microsoft HoloLens gets its own Windows 10 anniversary update, adding enterprise features

Microsoft is expanding its HoloLens program, allowing all developers and business customers in the U.S. and Canada to purchase up… Read More

NASA uses Microsoft’s HoloLens and ProtoSpace to build its next Mars rover in augmented reality

We’ve already seen how Microsoft’s HoloLens mixed-reality headset is helping folks fight off aliens on the International Space Station and… Read More

PGA Tour tests new golf demo on Microsoft HoloLens, with help from a Seattle startup

How can augmented reality technology help the PGA Tour engage fans, design courses, improve operations, and provide benefit to golfers?… Read More

Microsoft launches HoloLens developer preorders with 7 new apps for mixed reality headset

It has been more than a year since Microsoft announced the HoloLens, and we’ve seen an impressive range of on-stage demos since then. But Microsoft has… Read More

Why Microsoft, not Google, is positioned to win the market for ‘smart glasses’

While the initial rollout of Google Glass may have been a disaster, with much of the focus centering on Glassholes… Read More