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augmented reality

Virtual fighter jet seen on AR screen

Augmented-reality fighter pilot training system aces first flight tests, Boeing says

Boeing and an augmented-reality company called Red 6 have successfully flown and tested a virtual display system in a TA-4J… Read More

Podcast

Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry

Some of Microsoft’s biggest missteps over the years have come not from being too late but rather too early, leaving… Read More

Analysis: Apple’s Vision Pro sets up a clash with Valve, Sony, Meta over future of VR/AR

Apple newly announced headset positions the company as a contender in the evolving field of virtual and augmented reality, and… Read More

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

The so-called “everything store” is looking to go “anywhere.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping… Read More

Lessons in virtual reality: What these computer science students built (and learned) in 10 weeks

The tech world is abuzz about artificial intelligence, but there’s still plenty to learn and accomplish in virtual and augmented… Read More

With new chip, augmented reality startup Ixana claims breakthrough in quest for ‘wearable brain’

A previously unknown Seattle startup, founded by semiconductor and technology industry veterans, says it has developed an energy-efficient chip capable… Read More

Amazon Fashion partners with Snap to let shoppers use augmented reality to try on eyewear

Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands… Read More

Magic Leap jumps into the enterprise market for augmented reality in ‘coopetition’ with Microsoft

Now that the metaverse is finally getting real, Magic Leap isn’t playing games. When the mysterious augmented-reality venture was founded… Read More

Taqtile, a Seattle startup that sells AR-enabled job training tech, raises $5M

The news: Taqtile, a Seattle-based augmented reality startup that works with enterprise customers for software-enabled job training, raised $5 million… Read More

Podcast

GeekWire at the Ballpark: AM radio vs. digital audio; robot umpires; and Amazon cuts the line

Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a… Read More

AR/VR eyewear company Innovega strikes deal with global supplier of technology for visually impaired

Innovega Inc., a Bellevue, Wash., company that uses disposable contact lenses in combination with high-tech glasses to create a digitally… Read More

Space Needle blending live New Year’s fireworks with an augmented reality ‘digital hug’ to Seattle

The Space Needle fireworks display has long been considered the iconic New Year’s Eve celebration for the West Coast. After… Read More

Neal Stephenson

Neal Stephenson talks about his climate thriller — and why the metaverse didn’t match his vision

This whole metaverse thing hasn’t turned out exactly the way Seattle novelist Neal Stephenson thought it would when he came… Read More

Microsoft awarded $21.8B Army contract to make HoloLens-type mixed reality headset for soldiers

Microsoft has been awarded a contract by the U.S. Army to produce a mixed reality headset called the Integrated Visual… Read More

WTIA launches market accelerator program for Canadian AR and VR startups breaking into U.S.

The Washington Technology Industry Association (WTIA) announced Wednesday that it is launching a Canadian XR Startup Market Accelerator program to help… Read More

‘Amazon Augmented Reality’ app turns company’s cardboard boxes into interactive experiences

Amazon has found another way to keep shoppers busy with the boxes that show up at their door. The company… Read More

Soldier with AR headset

Joint Base Lewis-McChord will test 5G for augmented and virtual reality missions

Joint Base Lewis-McChord in Washington state is participating in a $600 million Pentagon program to test the use of 5G… Read More

Bungie vets raise $9M for VR game studio Polyarc to pursue augmented reality development

Virtual and augmented reality have yet to catch on with mainstream consumers, but investors are still betting on the immersive… Read More

Israeli president coming to people’s homes via unique hologram video tech from Seattle startup

Politicians used to shaking hands and hoisting babies in person may want to check out the technology being employed by… Read More

XR experts see health care as the killer app for VR, AR, MR … or whatever you call it

Virtual reality? Augmented reality? Mixed reality? Today at a Seattle symposium, experts settled on extended reality, or XR, as the… Read More

Podcast

GeekWire Podcast: Amazon’s real HQ2; Iowa caucus tech fallout; augmented reality at the ballpark

Here’s what we’re talking about this week on the GeekWire Podcast. Amazon’s second headquarters may be closer to Seattle than… Read More

Old ballgame, new tech touches: Update at Seattle’s T-Mobile Park will offer AR view of Kingdome

Off-season updates at T-Mobile Park, the home of the Seattle Mariners, will give modern-day fans of the baseball franchise a… Read More

Tech’s extraordinary decade: What mattered most in the past 10 years of innovation

What were the top tech stories of the past decade? I’ve been discussing this topic with others recently on LinkedIn,… Read More

Augmented reality startup Taqtile raises $3M, announces Magic Leap partnership

New funding: Seattle augmented reality startup Taqtile raised $3 million in a round led by Broadmark Capital and its affiliated entities,… Read More

Expedition Titan uses mixed reality to turn Saturn’s mysterious moon into a thrill ride

It’s doubtful anyone alive today will get to ride through the ice volcanoes of Saturn’s largest moon — but you… Read More

Xbox chief Phil Spencer confirms virtual reality not a priority for company’s next-generation console

It looks like virtual reality capabilities won’t be coming to Xbox any time soon. VR doesn’t fit with Xbox’s perspective… Read More

Learn how to manage your money — and win some, too — as AR ‘Monopoly’ game hits Seattle streets

The board game “Monopoly” could be considered a fun way to learn how to manage your finances — while purchasing… Read More

GeekWire 200 startup index analysis shows hottest industries emerging from Pacific Northwest

The quality of local startups in a region can often indicate the future of a tech ecosystem. To find out… Read More

Studio216 becomes mixed reality startup Altoura, raises $1.1M, looks to build off Microsoft partnership

Jamie Fleming launched studio216 in 2005 and helped build the digital content agency for more than a decade. But after… Read More

AR view of delivery pickup location

Amazon lays out a technology to guide delivery agents with augmented reality

Efficient package delivery is one of the keystones of Amazon’s retailing business, and a newly issued patent opens up a… Read More

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