GeekWire
Menu
  • Home
  • News
    • Amazon
    • Civic presented by Microsoft
    • Geek Life presented by Network of Giving
    • Health/Life Sciences
    • Microsoft
    • Podcasts
    • Space
    • Startups
    • Sustainability
    • Tech Moves
    • Bot or Not
    • GeekWire on the Road: Spokane
    • Microsoft at 50 presented by Accenture
    • Tech Vets presented by Northern Trust
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • Amazon Office Buildings
    • GeekWire 200 presented by JPMorganChase
    • GeekWire Startup List
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • Nebius at NVIDIA GTC 2025 sponsored by Nebius
    • AWS Marketplace Seller Conference 2024 sponsored by AWS
    • AWS Summit: New York Partner Spotlights sponsored by AWS
    • Does Compute presented by Carnegie Mellon University
    • Guide to re:Invent sponsored by AWS
    • Money Hacks presented by BECU
    • Tech Connect at Dreamforce 2024 sponsored by RSM US LLP
    • Uncommon Thinkers Welcome sponsored by Greater Seattle Partners
    • Zuper at Inbound sponsored by Zuper
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
    • Sponsors
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What Happens Here Matters Everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

augmented reality

Augmented reality-powered home services startup Streem raises another $2M

Streem is catching steam with its augmented reality technology for home service professionals. The Portland startup has reeled in another… Read More

Pokemon Go

Big ‘Pokémon Go’ update this week includes research quests and mythical monster Mew

Game developer Niantic gave “Pokémon Go” fans reason to celebrate on Monday morning, with word that a major update is… Read More

eBay AR

eBay turns to augmented reality in its app to help sellers select the best box to ship an item

We’ve been waiting for a big tech company to think outside the box when it comes to the best fit… Read More

Magic Leap files preemptive lawsuit against ‘disgruntled’ security exec for alleged extortion

Florida augmented reality company Magic Leap filed a lawsuit last week against its current senior director of global security Todd… Read More

Hands-on with Windows Mixed Reality headsets: Same tech as Microsoft HoloLens, at a lower price

LAS VEGAS — Virtual reality has its fair share of naysayers. It’s too expensive, they say. It’s too hard to… Read More

Univ. of Washington opens virtual and augmented reality research lab funded by tech giants

Seattle’s virtual and augmented reality scene just got a boost, courtesy of the University of Washington and three tech giants.… Read More

Chinese tech giants Baidu and Huawei team up for wide-ranging partnership in AI, AR and more

Two Chinese tech giants with offices in the Seattle area are teaming up. Baidu, the Chinese search giant, and smartphone… Read More

Secretive Magic Leap unveils its first product: an augmented reality headset powered by a pocket-sized computer

The ever-mysterious augmented reality startup Magic Leap has come out of hiding with its first ever product: a headset with… Read More

Starbucks teams with Alibaba for augmented reality experience at epic new Shanghai Roastery

Starbucks is going bigger and geekier with its second Roastery location. The coffee giant on Tuesday will open the Starbucks… Read More

Amazon Web Services acquired technology behind new ‘Sumerian’ AR/VR tool from a bankrupt startup

LAS VEGAS — Amazon Web Services appears to have acquired technology for its new AWS “Sumerian” 3D modeling tool from… Read More

Magic Leap vets raise $3.5M for new virtual reality prototyping platform Torch

Designing 3D concepts for virtual and augmented reality apps and programs can be a time-consuming process. Now two former Magic… Read More

Amazon’s first NFL live stream, how the MLB is doing AR, and more from the week in sports tech

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via… Read More

Dance Reality

Dance Reality app helps users get their footwork down in augmented reality thanks to Apple’s ARKit

If the release of iOS 11 and Apple’s new ARKit — which lets developers create augmented reality apps — has… Read More

Baseball tech: Apple shows off new iPhone 8 augmented reality feature for MLB At Bat app

As part of Apple’s flurry of announcements today, the company unveiled new augmented reality features for its new iPhone devices… Read More

Snoqualmie Falls beer

No beer goggles required: Brewer turns to AR tech in label to set itself apart in crowded market

Take a look at the selections in the beer aisle at your local grocery store, and you’re sure to notice… Read More

C360 workstation

Boeing’s HorizonX makes new investment in augmented and virtual reality

Boeing says its venture capital arm, HorizonX, is investing in C360 Technologies, a startup that focuses on augmented reality, virtual… Read More

Augmented-reality photoillustration

Augmented-reality shopping on your phone? Patent hints at Amazon’s ambitions

It’s no secret that Amazon is intrigued by the potential applications of augmented reality for e-commerce – and one of those… Read More

Augmented reality lets you step through Museum of Flight’s portal and onto NASA’s historic 737 jet

Get ready to cross into an interdimensional portal, because one just appeared at Seattle’s Museum of Flight: It’s transporting visitors… Read More

Startup Spotlight: VX makes augmented reality hardware that can fit in standard glasses

Last year, Kyle Cherry launched augmented and virtual reality startup VX Inc. with a lofty goal. He plans “shape the… Read More

Microsoft expands HoloLens partner program to develop better mixed reality experiences

Microsoft is expanding the network of companies eligible to build mixed reality applications for HoloLens. The new Mixed Reality Partner… Read More

Amazon Web Services quietly forms a mixed reality team, but what is it building?

Amazon is building a new “two pizza team” within Amazon Web Services focused on mixed-reality technology, another sign that the… Read More

Top Marine tries HoloLens

Microsoft HoloLens takes augmented reality to next level for warfighters

Microsoft’s HoloLens augmented-reality system is scoring victories with the U.S. military, which means the goggle-eyed headsets are more likely to… Read More

Microsoft holographic display prototype

Microsoft’s next-generation HoloLens glasses may make you look like Clark Kent

Today, Microsoft’s HoloLens augmented-reality headset has a geeky RoboCop vibe, but someday it could become more like a pair of eyeglasses suitable for Superman’s… Read More

Science, spinoffs and french fries: Q&A with Adriane Brown, Intellectual Ventures president and incoming Pacific Science Center board chair

Adriane Brown is president and chief operating officer of Intellectual Ventures, the Bellevue, Wash.-based intellectual property and tech company best known for… Read More

Captain Blimey

Walk the plank, Pokèmon! New AR game ‘Captain Blimey’ promises huge digital treasure hunt

A new augmented reality mobile game from Redmond, Wash.-based 9Logic Technologies could have users — and those who witness them… Read More

Microsoft wins patent for augmented reality glasses that tell you to stop eating

Microsoft yesterday received a patent for augmented reality glasses that act as that little voice telling you not to eat… Read More

Augmented reality will be Facebook’s next big push, starting with smartphone cameras

Facebook is betting big on augmented reality. Kicking off the annual F8 developer conference, Facebook CEO Mark Zuckerberg announced plans… Read More

Pluto VR raises $13.9M to build out virtual reality communication platform

Pluto VR, the Seattle-based virtual reality startup co-founded by PopCap Games co-founder John Vechey, has raised $13.9 million in a… Read More

Samsung Gear VR gets a controller as company flexes virtual muscle at Mobile World Congress

Samsung’s Gear VR will join some of its virtual reality contemporaries with the announcement that it will soon get a… Read More

WeChat parent Tencent leads $3M investment in augmented reality contact-lens company Innovega

The startup journey is often a sprint, a mad dash to raise capital and release products. But augmented reality startup… Read More

  • Older
  • Newer

A Word From Our Sponsors

About

  • About GeekWire
  • Contact Us
  • Partner With Us
  • Become a GeekWire Member
  • Send Us a Tip
  • Join Our Startup List
  • Reprints and Permissions

Follow

  • Facebook
  • X
  • LinkedIn
  • Instagram
  • RSS Feed
  • Podcast
  • YouTube
  • Bluesky

GeekWire Newsletters

Catch every headline in your inbox

Read GeekWire

  • Apple News
  • Google News

Legal

  • Privacy Policy
  • Terms of Use
  • Sponsored Content Policy
Return to Top of Page
© 2011-2025 GeekWire, LLC
Do Not Sell or Share My Personal information
Limit the Use Of My Sensitive Personal Information
Consent Preferences