Articles about augmented reality – Page 5 of 5

Why Microsoft, not Google, is positioned to win the market for ‘smart glasses’

While the initial rollout of Google Glass may have been a disaster, with much of the focus centering on Glassholes… Read More

Alibaba leads Magic Leap’s new $793.5M funding round at $4.5 billion valuation

Magic Leap hasn’t released a consumer version of its augmented reality tech. It hasn’t released a developer unit. It hasn’t… Read More

Lenovo teams up with Google to bring 3D-sensing Project Tango phone to consumers

Google and Lenovo are teaming up to bring powerful augmented reality to your next smartphone, using the search giant’s Project… Read More

Experience life as a Star Wars rebel fighter in this awesome augmented reality video

A long-held fantasy for geeks everywhere may soon become a reality — augmented reality, that is. A new video, released… Read More

Magic Leap looks to enter unicorn territory before it even reveals first product

Mysterious augmented reality startup Magic Leap is looking to raise $827 million in a Series C funding round, according to… Read More

Amazon files patent to ‘transform’ your entire living room into another reality

Amazon has shown interest in augmented reality for a while, but on Tuesday the company was awarded a set of… Read More

Latest HoloLens hype video shows Microsoft’s futuristic headset being used by designers

Microsoft introduced another potential use for its HoloLens augmented reality headset on Monday, this time showing how engineers and industrial… Read More

Virtual car shopping on a HoloLens? Volvo says it’s coming next year thanks to Microsoft partnership

Volvo says I saw the future of car dealerships earlier today. I was invited to sit on a sofa in… Read More

Mysterious Magic Leap shows new mixed-reality demo, points to ‘operating system for reality’

Virtual reality may be the next big thing, with the Oculus Rift, Samsung Gear VR and even Google Cardboard bringing… Read More

Here’s where Madrona plans to invest its new $300M fund, including one tech segment that may surprise you

Madrona Venture Group’s new $300 million fund will allow the Seattle venture capital firm to bankroll more than new 30… Read More

HoloLens: 5 new insights from my time with Microsoft’s holographic headset

My first experience with Microsoft’s HoloLens augmented reality headgear left me feeling hopeful about the hardware’s opportunity as a platform… Read More

‘Where the Wild Things Are’: MagicBook bringing augmented reality to books

Is convincing your kids to read getting more difficult? MagicBook would like to change that. The company is developing an… Read More

Google leads $542M Magic Leap deal, betting on augmented reality

Google this morning confirmed that it is leading a whopping $542 million investment in Magic Leap Inc., a secretive augmented… Read More

More than a great view: How Seattle’s iconic Space Needle is going digital

Take the elevator to the top and enjoy the view. That’s been the main attraction at Seattle’s iconic Space Needle for pretty much all… Read More

Q&A: Rick Johnson on working at Valve, Facebook’s Oculus deal, and the future of augmented reality

Rick Johnson thinks that the future includes a world where people can take an augmented view of the world around… Read More

See how this UW football print ad comes to life with your smartphone

Many out there believe print media is doomed, and that no one needs to pick up a newspaper when everything… Read More

Augmented-reality glasses for Xbox? Patent filing provides new evidence

The notion of Microsoft releasing its own augmented reality glasses for a future Xbox isn’t new, having surfaced over the… Read More

Google reveals Project Glass: Is this your augmented reality?

Google is providing the first public glimpse of the augmented-reality glasses being developed by its Google X research group under… Read More

Bring your coffee cup to life this holiday season with Starbucks new iPhone app

This is kind of goofy, but kind of cool. Starbucks just unveiled a new mobile application for the iPhone that… Read More

Microsoft Research demo: Augmented reality with Kinect, tablet, distributed computing

Here in Redmond this morning, Microsoft Research is marking its 20th anniversary as the company’s basic research unit. In addition… Read More