Articles about BMW

BMW tests Amazon’s Alexa LLM for ‘car expert’ that answers questions and changes drive modes

Can artificial intelligence replace the owner’s manual? At the CES trade show in Las Vegas this week, BMW is demonstrating… Read More

BMW ReachNow car-sharing service shuts down in Seattle and Portland following joint venture deal

Peace out, ReachNow. BMW’s car-sharing service abruptly ceased operation Wednesday, ending a mobility program that included 1,000 free-floating vehicles used… Read More

BMW’s ReachNow suspends ride-hailing service temporarily in setback for Uber and Lyft rival

ReachNow, the car-sharing and ride-hailing service that is part of a joint venture between BMW Group and Daimler AG, has… Read More

Microsoft and BMW add industrial IoT platform to their long-running cloud partnership

A giant shift is underway in manufacturing as sensors and robotics make their impact on the factory floor, and Microsoft… Read More

BMW and Daimler will invest $1B in new joint venture that brings car2go and ReachNow under one roof

With regulatory approval cleared, BMW and Daimler today revealed how they plan to invest more than $1 billion in a… Read More

BMW ReachNow CEO Steve Banfield to step down as BMW and Daimler launch joint mobility company

BMW ReachNow CEO Steve Banfield, who helped the German carmaker grow its car-sharing service in the U.S., is stepping down… Read More

We tested Lime’s new car-sharing service, LimePod, that will take on BMW and Daimler in Seattle

Lime bikes, Lime scooters, and now, Lime cars. Lime, the high-flying transportation startup valued at $1.1 billion, already has thousands… Read More

TLDR: Instagram’s co-founders are leaving the company

Today’s featured stories Instagram Co-Founder and CEO Kevin Systrom announces plans to leave LinkedIn aims to share its trove of… Read More

Microsoft CEO Satya Nadella cites BMW’s integration of Alexa and Cortana as a model for modern tech partnerships

Microsoft CEO Satya Nadella has some words of advice for companies navigating today’s tech landscape: own the process, be original… Read More

BMW’s ReachNow challenges Uber and Lyft, brings car-sharing and new ride-hailing service together in one app

BMW-owned ReachNow is bringing its ride-hailing and car-sharing services into one app as it takes on Uber, Lyft, and traditional… Read More

ReachNow car-sharing service partners with Intel in Portland; ends free-floating model in Brooklyn

ReachNow today announced a new partnership with Intel to provide easy accessibility to its car-sharing service at the company’s four… Read More

Car2go and ReachNow car-sharing services to merge in deal between auto giants Daimler, BMW

European auto giants Daimler and BMW, whose car-sharing services compete in Seattle and other U.S. cities, have agreed to combine their… Read More

$50 ‘Muse’ device puts Amazon’s Alexa in the car, connects via smartphone

Another technology company is aiming to bring Amazon’s Alexa into the car. San Francisco-based Speak Music, the company behind the… Read More

Is there an Echo in here? Yes, several! Here’s everything Amazon announced today

Amazon just put out a flurry of new Alexa-powered devices and services, as the company continues to find new ways… Read More

ReachNow adding options to park your ride with new spots for members at four Seattle locations

Just because you don’t own a car in Seattle doesn’t mean it’s any easier to park one that you borrow. But… Read More

BMW utilizing INRIX real-time parking feature to help drivers find a spot for new 5 Series sedan

When it comes to in-car connectivity and navigation features, getting from point A to point B is nice, but what… Read More

BMW ReachNow car-sharing service opens lot at Portland airport

People flying out of Portland have a new way to get to the airport. BMW’s ReachNow car-sharing service today opened a… Read More

BMW ReachNow shuts down ‘corporate fleet’ pilot but still exploring enterprise business opportunities

BMW is shutting down its “corporate fleet” pilot in Seattle, but the company continues to explore new ways to expand… Read More

Testing BMW’s Uber and Lyft rival, ReachNow Ride: Candy, fancy water and a ‘Do Not Disturb’ button

RELATED: BMW’s ReachNow expands test of Uber and Lyft competitor Ride to all Seattle members BMW’s ReachNow just expanded the… Read More

BMW’s ReachNow expands test of Uber and Lyft competitor Ride to all Seattle members

BMW’s ReachNow has moved onto the next phase of testing its Ride service that will compete with Uber and Lyft by letting… Read More

BMW’s ReachNow tests higher price for ride-hailing service, preparing to challenge Uber and Lyft

For the last six months, BMW’s car-sharing service ReachNow has been testing out a new service called Ride that will… Read More

ReachNow installs new BMW electric car chargers on street lamps throughout Seattle

BMW’s car-sharing service, ReachNow, today unveiled the first of more than 100 “Light and Charge” electric vehicle chargers coming to… Read More

BMW’s ReachNow opens second Seattle parking lot, making it easier for drivers to travel to busy neighborhoods

ReachNow is expanding its dedicated parking lots, known as “Drop Zones,” in Seattle next month. The car-sharing service, which competes… Read More

News Brief

BMW’s ReachNow expands car-sharing service in Portland

ReachNow is expanding in Portland. BMW’s car-sharing service, which first launched in Seattle last year, is now available in Portland’s… Read More

BMW’s ReachNow car-sharing service opens dedicated parking lot on Friday evenings in busy Seattle neighborhood

Seattleites looking to drop in on the Capitol Hill neighborhood for a Friday night show have a new way to… Read More

BMW’s ReachNow car-sharing service introduces new flat-rate pricing

BMW’s ReachNow car-sharing service this week announced a new flat-rate pricing plan that aims to make trips more affordable for users.… Read More

BMW’s ReachNow car-sharing service hits 40K members as it eyes self-driving car technology

As the headquarters for BMW’s ReachNow car-sharing service, Seattle will be one of the first places people get to try out… Read More

BMW ReachNow car-sharing service expands fleet and home area in Seattle and Portland

ReachNow is expanding in the Northwest. BMW’s car-sharing service today announced the addition of more vehicles and an expansion of… Read More

Podcast

Week in Geek: How Amazon is shaking up its controversial employee reviews

This week on the GeekWire podcast: Amazon is ‘radically simplifying’ how it assesses the performance of its employees each year — overhauling a controversial tradition that… Read More

Podcast

The Week in Geek: BMW prepares to challenge Uber, and Amazon ‘Primes’ its bookstores

This week on the GeekWire radio show and podcast, we go behind-the-scenes to analyze two of the biggest scoops of the week.… Read More