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BMW ReachNow

Former BMW ReachNow CEO Steve Banfield’s next trip will be by foot, as he plans big European trek

Two months after stepping down as the CEO of BMW ReachNow, the car-sharing service he helped grow from Seattle, Steve… Read More

Podcast

Week In Geek: We rate BMW’s new Uber competitor and debate cell service in national parks

Ever wish your Uber ride came with free chocolate and a “Do Not Disturb” button? That’s exactly what GeekWire reporter… Read More

Testing BMW’s Uber and Lyft rival, ReachNow Ride: Candy, fancy water and a ‘Do Not Disturb’ button

RELATED: BMW’s ReachNow expands test of Uber and Lyft competitor Ride to all Seattle members BMW’s ReachNow just expanded the… Read More

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