Microsoft, Brooks, Unilever and others join Amazon’s Climate Pledge, topping 30 signatories Amazon’s Climate Pledge is taking on a higher profile, with its name on a Seattle sports arena, and more than… Read More
How the growing U.S.-China trade war is forcing tech and product companies to get creative Months ago, long before President Donald Trump “hereby ordered” U.S. companies to find places other than China to make their… Read More
Brooks partners with HP to sell personalized running shoes based on foot biomechanics Brooks is partnering with a tech giant and tapping into your biomechanics for its latest running shoe innovation. The Seattle-based… Read More
Testing the new Brooks Levitate: Can this high-tech shoe actually make me happy to run? Some sneaker companies want me to “Just Do It.” But what if I don’t want to do it? I’m not… Read More
Data is the future of sports, say GeekWire sports tech panelists Data is touching every part of sports, from how people watch a game, to how they train, to the apparel… Read More
