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Climate Pledge Arena

Inside ‘The International’: Here’s what it was like watching Valve’s ‘Dota 2’ finals in Seattle

The esports world descended on Seattle this past weekend for this year’s International, the final tournament on the professional circuit… Read More

Seattle’s Climate Pledge Arena is the first arena in the world to land Zero Carbon certification

Seattle’s Climate Pledge Arena is the first in the world to receive Zero Carbon certification from an international nonprofit promoting… Read More

Band that took shot at ‘local villain’ Jeff Bezos during Seattle hockey game releases song

Three weeks after the Seattle band Who Is She? played during intermission of a Seattle Kraken game at Climate Pledge… Read More

Technology and human charm power new behind-the-scenes tours at Climate Pledge Arena in Seattle

Standing in the Amazon Music Lounge at Climate Pledge Arena on Tuesday, tour guide Joe Vella asked Alexa to play… Read More

Band says it’s ‘not welcome back’ at Seattle arena; NHL team insists song lampooning Bezos isn’t why

A Seattle punk-pop group that played this week as the “house band” between periods at a Seattle Kraken game at… Read More

Amazon palm scanning technology coming to more concession stands at Seattle arena

Climate Pledge Arena is quickly becoming all-hands on deck as the Amazon One palm scanning method of payment is spreading… Read More

Amazon doesn’t rock, artists and others say, in call to reject palm-scanning tech at Red Rocks venue

“Put your hands in the air, wave ’em like you just don’t care!” someone said, somewhere, once. But musicians and… Read More

Climate Pledge Arena: Here’s what Seattle Kraken fans think of the new arena name

Climate Pledge Arena doesn’t exactly roll off the tongue. But Seattle Kraken fans we spoke with on Saturday seemed indifferent… Read More

‘I got a beer in 8 seconds’: Testing Amazon’s cashierless tech at an NHL game inside Climate Pledge Arena

Grabbing a bite or a drink at a Seattle sporting event without waiting in line is now a reality. Amazon’s… Read More

Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

“Seattle, we did it!” Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s… Read More

Inside Climate Pledge Arena: New venue is a ‘very Seattle’ mix of high-tech and deluxe experiences

This is not the Coliseum that was constructed here almost 60 years ago, or the KeyArena where fans last saw… Read More

Seattle Kraken and Climate Pledge Arena release new app, built in-house to guide fan experience

Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its… Read More

Kendall Tyson

How Seattle’s Kraken hockey team is using data analytics to shoot for business goals

When it comes to sports data, most people think about RBIs, third-down conversions or shots on goal — but Kendall… Read More

Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin… Read More

Let’s get Kraken! Seattle hockey team has a name and logo as sports mystery finally surfaces

Seattle’s professional hockey team finally has a name — and it’s time to get Kraken. In a much-hyped branding reveal… Read More

Greenpeace slams Amazon’s Climate Pledge Arena as a ‘meaningless and costly PR stunt’ 

A certain Muppet once told us it’s not easy being green. It’s not easy to get the approval of Greenpeace… Read More

OK, what do we actually call Climate Pledge Arena? Nickname suggestions needed for Seattle venue

Seattle doesn’t have a name for its professional hockey team yet, but the building where the franchise will play took… Read More

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