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fashion

Nirvana not smiling after filing lawsuit against designer Marc Jacobs over ‘Bootleg Grunge’ shirt

Just when you thought 25 years might be enough time for mainstream fashion designers to forget they ever tried to… Read More

Before and after: Nordstrom reboots our geeks as they show up in style for the GeekWire Gala

Lana Neyolova looked at herself in a mirror and twirled. “Why am I an engineer?” she laughed. Kellen Ball sat… Read More

Meet the Geek Style Reboot winners ready to recharge and bring a new look to the GeekWire Gala

One is a “funcle” — a fun uncle — who says he’s got a strong “dad look” when it comes… Read More

Bundle up in Columbia’s new Star Wars parka, just like cast and crew wore for ‘Empire Strikes Back’

If it gets as cold where you live as it did on the ice planet Hoth, hold tight before you… Read More

Need a Geek Style Reboot? You could win an amazing day of pampering at Nordstrom before our GeekWire Gala

The holidays are fast approaching and that means family, food, good cheer and … stress! Let us help you out… Read More

Fashion rental startup Armoire — the ‘closet of the future’ — raises $3M to grow and expand offerings

Armoire, the Seattle-based clothing rental service for women, is looking to add more clothes to what it calls “the closet… Read More

Amazon to surpass Walmart as top U.S. apparel retailer with $30B in annual sales, analyst says

Amazon is becoming a go-to clothing destination for U.S. shoppers. A Wells Fargo analyst expects Amazon’s gross apparel and footwear… Read More

Auf Wiedersehen, ‘Project Runway,’ hello Amazon: Fashion gurus Klum and Gunn to make Prime series

Heidi Klum and Tim Gunn are saying goodbye to 16 seasons of “Project Runway” and a planned revival of the… Read More

Startup Spotlight: Former model gets traction in race to help online shoppers find clothes that fit

Rian Buckley is arguably a pretty good candidate for helping people find jeans that fit. After all, the 30-year-old former… Read More

Testing Prime Wardrobe: Can Amazon’s Stitch Fix competitor change the way we buy clothes?

Can Amazon help me dress better? Is technology going to change the way we purchase clothes? And do I have… Read More

Jeff Bezos, fashion model? This boot-clad billionaire strikes a pose for Blue Origin

If being Amazon’s CEO ever gets tiresome for Jeff Bezos, the world’s richest human, he could always turn to a… Read More

Tech++ fashion show

Fashion and technology find their fit together in a runway show at the University of Washington

New York. Paris. Milan. U Dub? When rattling off the fashion epicenters of the world, the University of Washington in… Read More

Fashion runway drones

Model behavior from our robot overlords, as drones carry handbags down the runway in Italy

Embed from Getty Images Burger flippers. Package sorters. Taxi drivers. The list of jobs that will someday be performed via… Read More

Chancelor Humphrey

‘Keep Pittsburgh Dope’ photographer has his eye on street style, Amazon and whether city will stay ‘cool’

PITTSBURGH — With his photographic eye on Pittsburgh from the inside, Chancelor Humphrey can see why people are becoming more… Read More

Amazon patents a robot that can tailor clothes with glow-in-the-dark guidance

Amazon has taken one more conceptual step toward an integrated system that can size up fashion customers and sell them… Read More

Google Assistant

Oh, hey look! These all white Google getups are the fashion hit of CES

LAS VEGAS — Google is everywhere this week during CES. And thus, Google workers are everywhere. And they’re pretty easy… Read More

Blended-reality mirror

Amazon’s blended-reality mirror shows you wearing virtual clothes in virtual locales

How would that glitzy cocktail dress look on you when you’re on the dance floor at the GeekWire Gala? Now… Read More

Geek Style Reboot

Before and after: Style Reboot transforms two geeks from head to toe for the GeekWire Gala

Daniel Robbins and Teresa Konopka arrived at Nordstrom in downtown Seattle on Wednesday looking like … well, like they could… Read More

Teresa

Meet the hard-working techies getting a Geek Style Reboot, just in time for tonight’s GeekWire Gala

Creating user experiences for virtual reality or making sure that airplanes don’t fall out of the sky might rank as… Read More

Reboot your Geek Style: Nominations open for a once-in-a-lifetime pampering experience before next week’s GeekWire Gala

Got the winter blues? Or just need a relaxing day of pampering? Well, we’ve got something special in store for… Read More

Retail startup specializing in custom-tailored suits chooses Seattle, a land of flannel and rain parkas

Walk the streets of Seattle, and you’ll quickly realize that it’s not a town known for fashion. Flannels, hoodies and… Read More

Amazon HQ

Report: Retailers outside the U.S. need to assume ‘Amazon is coming for them’

In large neon letters a couple stories above street level in its Day 1 office tower in Seattle, Amazon’s message… Read More

Allbirds shoes

‘World’s most comfortable shoe’? Maveron among those to step up for techie favorite Allbirds

How many times have Silicon Valley geeks been credited with setting a style trend? Whether it was Steve Jobs and… Read More

Report: Amazon building fashionable AI that can quickly spot and reproduce the latest trends

Amazon is building trendy artificial intelligence tools that can identify the latest fashion craze. MIT’s Technology Review reports that Amazon… Read More

Louise Linton

Treasury secretary’s wife rips ‘out of touch’ Portland woman on Instagram after high-style humblebrag

First rule of flight club: Never reply to the comments on an Instagram photo in which you brag about your… Read More

Ex-Amazon manager’s startup Kwontified aims to help fashion retailers navigate e-commerce

In the retail world, Amazon is becoming inescapable, with Kenmore and Nike recently joining the ranks of big-name companies selling the… Read More

Seattle startup Armoire bets busy working women will want to rent their wardrobe

Digital retail is crowded with competitors big and small but Armoire is betting its unique clothing rental model will become… Read More

Amazon robotic mannequin

Does this robot make me look fat? Amazon’s mannequin system checks the fit

Amazon has won yet another patent for a system that would use robotic mannequins to check the fit of garments… Read More

Amazon’s next fashion challenge: Technology to help people find clothes that actually fit

Amazon wants to solve a problem that plagues pretty much everyone: finding jeans that fit right. For the past few… Read More

Spheres dress

In a glass all her own: Amazon designer creates Spheres dress to model for photo contest

Remember when Seattle fashion stereotypes used to be defined by fleece, or sandals with socks? Amazon really is changing everything.… Read More

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