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fashion

Fake mud jeans

Hey, fancy pants, these $425 Nordstrom jeans with fake mud will make you look like a harder worker

Tech geeks who work behind a desk all day don’t exactly generate a mess worthy of having their occupation considered… Read More

Fashion-focused Amazon wins patent for ‘on-demand apparel manufacturing’

Amazon has a snazzy new idea for cutting the cost of making clothes. The Seattle e-commerce juggernaut just won a patent… Read More

Fashwire raises cash for fashion app that gives designers real-time consumer feedback

New Seattle startup Fashwire is taking a new approach to software for the fashion industry. “Most fashion apps are consumer solutions masquerading… Read More

I let Amazon’s new ‘Outfit Compare’ choose my clothes — but I just couldn’t follow the advice

There are plenty of things I’m happy to hand over to Amazon, rather than doing them myself. Recommending a movie?… Read More

Millennials’ favorite place to buy clothes online is, believe it or not, Amazon

Amazon is, apparently, very on-trend. Last year, the coveted millennial demographic bought more clothing from the online retailer than any other… Read More

Buzz Aldrin

Buzz Aldrin and Bill Nye the Science Guy turn into shiny objects for New York’s 2035 fashion show

To be a fashionable geek is usually a contradiction of terms, but Apollo 11 moonwalker Buzz Aldrin and Bill Nye… Read More

Gibson fashion show

Geeks gawk as models rock the fashion runway with Gibson guitars and headphones at CES

LAS VEGAS — This has to beat staring at another drone or smart refrigerator. In a large, white tent in… Read More

Boutique fashion e-commerce platform Garmentory raises $2M as it takes on larger retailers

Garmentory has raised more cash as the company grows its e-commerce platform for independent fashion boutiques and designers. The 2-year-old… Read More

Amazon on pace to become biggest U.S. clothing retailer by next year, study says

Amazon is expected to become the biggest clothing retailer in the U.S. next year, moving ahead of Macy’s, according to… Read More

Amazon amps up fashion push with $15M ad campaign

This time of year, it’s not unusual to see Amazon doubling down on its fulfillment centers and seasonal employees as… Read More

Pokemon runway

Is Pokémon still in fashion? ‘Project Runway’ judge’s tweet shows models who look like game characters

On the reality TV show “Project Runway,” you’re either “in” or you’re “out.” Pokémon Go may still be fashionable when… Read More

Amazon launches first daily live show: ‘Style Code Live’ debuts today

Amazon is launching its first daily live show, a fashion and beauty program called “Style Code Live,” combining its e-commerce… Read More

Nordstrom

Nordstrom lays off 10 as apparel giant restructures technology department

Nordstrom laid off ten employees from its technology team last week. Company spokeswoman Tara Darrow confirmed with GeekWire this morning that… Read More

Amazon launches in-house clothing line with seven new fashion brands

Amazon now has its own clothing line. The Seattle tech giant quietly rolled out more than 1,800 fashion products made… Read More

‘Get knocked down, but get up again’: Fashion startup co-founder on bouncing back

Glamhive, a three-year-old Seattle startup that rewards people with gift cards for sharing their favorite outfits online, had to get knocked down a… Read More

Meet Ya Joe: A new apparel company targeting ‘tech guys’ who struggle with fashion

We can all agree that most men working in the technology industry don’t exactly have great fashion sense. I count myself… Read More

Nike officially unveils self-lacing ‘Mag’ shoes, gives first pair to Michael J. Fox

Just in time for Back To The Future Day, Nike’s self-lacing shoes are officially here. The shoe giant originally released its “Nike… Read More

Glamhive raises cash for fashion platform that rewards users who share outfits

Glamhive, a two-year-old Seattle startup that rewards fashionistas with gift cards for sharing their favorite outfits online, has raised $946,000 in investment… Read More

Fashion model raises $1.8M for Fitcode to change how women shop for jeans online

For women, it’s not always easy to find a perfect pair of jeans online, and now one Kirkland, Wash.-based startup wants to help. Founded last year,… Read More

Bonobos opens Seattle store: Here’s what it’s like shopping with a beer and fashion consultant

I don’t really enjoy buying new clothes. Online shopping is troublesome, because I never know if I’m picking the right size. A… Read More

Geek fashion: Entrepreneur creates custom-knit scarves showing mathematical algorithms

Fabienne Serriere, founder of Seattle-based KnitYak, combined her hardware-hacking and hand-knitting hobbies to develop something truly unique: custom knit scarves… Read More

Google struts down the runway, showing off fashion data prowess

According to Google, one of the top fashion trends this season is “jogger pants,” and most surprising of all, that the most… Read More

App of the Week: The Hunt solves fashion mysteries with crowdsourcing

There is a certain singular frustration that arises from seeing a killer outfit and not knowing how to get it.… Read More

Fashion magazine-retailer hybrid Need sees huge growth with innovative e-commerce model

DALLAS — Matt Alexander sat inside a London pub three years ago and started jotting down ideas on a piece… Read More

Startup Spotlight: Vincero Collective sells discounted menswear with crowdfunding model

During the four years Seattle entrepreneur Aaron Hallerman spent working in a Hong Kong-based design and production studio, he observed… Read More

Would you wear these high-fashion outfits on display at CES?

LAS VEGAS – With the boom in wearable technology, there are an increasing number of fashion designers showing off their… Read More

Startup Spotlight: Modaym helps consumers find unique products directly from fashion designers

When it comes to online shopping, the options are vast. Almost every fashion retailer has an e-commerce presence. The ubiquity… Read More

Startup Spotlight: Garmentory brings boutique shopping to the world of e-commerce

Everybody loves to find a good deal on unique apparel sold at local boutiques, but picking through sales bins can… Read More

‘Sensor Salon’ brings LCD screens, 3D-printed objects and sensors to fingernails

The maker movement is coming to the nail salon. That’s the vision of students from the Art Center College of Design… Read More

eBay partners with New York retailer to make window shopping a reality

Window shopping may not be such a cost-free endeavor in the future if some new technologies take off. According to… Read More

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