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Fitness

Army vet and extreme marathon man Gavin Woody brings grit and grind back to role as a startup CEO

The next time a work colleague or your boss tells you they “gotta run,” maybe it’s because they’re headed to… Read More

As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting… Read More

Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system

JAXJOX, the Redmond, Wash.-based fitness technology company, has raised $10 million in a new funding round to help pay for… Read More

Amazon stops sale of so-called ‘Prime Bike’ and calls out fitness company for peddling ‘partnership’

Update, Tuesday, 7:30 p.m. PT: A stationary bicycle made by the exercise gear company Echelon and sold on Amazon as… Read More

Sensoria Health unveils new band that monitors key COVID-19 indicators, including blood oxygenation

Sensoria Health, makers of wearable technology designed to improve healthcare, has a new Smart Band that tracks key vitals and… Read More

Fitness studio backed by Russell Wilson responds to health crisis with access to free virtual workouts

If you’ve retreated to your basement gym or the floor in front of your television to get some exercise while… Read More

Seattle startup Trainiac raises $2.2M to match people with personal trainers

Like many workers in the busy tech industry, Akshay Ahooja had a hard time establishing a consistent workout routine. He… Read More

Testing Sanctuary, ‘the most personal, immersive wellness studio experience in the universe’

For 80 minutes on Thursday, in the midst of another busy day at work, I was transported to a different… Read More

Fitness startup Katalyst raises $5.6M for Peloton-like electrified workout experience

Seattle startup Katalyst has raised $5.6 million for an at-home workout experience that uses full-body electrical muscle stimulation (EMS), a… Read More

Bye bye, Band: Microsoft to end support for fitness wearable device and health dashboard

More than two years after taking its Band fitness tracker off the market, Microsoft is killing off the accompanying health… Read More

New app by Microsoft alumni is a personal sports assistant to manage your athletic match ups

Two Microsoft veterans are building apps to help people put down their mobile devices and engage with others in the… Read More

Testing Stretch 22, a new ‘stretch therapy’ startup backed by Expedia and Zillow founder Rich Barton

After two hours of pickup basketball the previous evening, I woke up on Friday morning last week feeling pretty sore.… Read More

After a broken leg and blood clot, this entrepreneur built a portable recumbent exercise bike

A broken leg doesn’t typically lead to startup idea creation. But that’s what happened to Michele Mehl. The Seattle-based entrepreneur… Read More

Startup Spotlight: Former model gets traction in race to help online shoppers find clothes that fit

Rian Buckley is arguably a pretty good candidate for helping people find jeans that fit. After all, the 30-year-old former… Read More

Gatorade partners with Seattle startup Volt, will integrate nutrition advice into workout app

Volt Athletics is teaming up with one of the biggest names in sports business. The Seattle startup today announced a… Read More

GeekWire recommends 6 wellness apps on New Day NW

There are so many health and fitness apps available today that it can be hard to make sense of the… Read More

Startup Spotlight: motion.social is a fitness app that connects users around common interests

David Longdon and Justin Huff believe that the experience — not the data — is what drives people to continue… Read More

Seattle wellness tracking startup EveryMove acquired by personal health scanning company higi

EveryMove, a Seattle startup that helps employers incentivize employee wellness, has been acquired by health-tracking company higi. Chicago-based higi announced the… Read More

How this reluctant Fitbit investor almost missed a $1.6 billion windfall

Tech investor Brad Feld remembers his first call with Fitbit CEO James Park. It was in 2010, during a major… Read More

Pokemon Go

Pokémon Go could help you live longer, Microsoft study finds

True to its name, Pokémon Go got Americans moving after a launch almost as explosive as a Blastoise bursting out of… Read More

Sensoria T-shirt

Sensoria launches line of smarter sports tops and improved app to monitor heart rate

Smart-garment maker Sensoria has launched a Kickstarter campaign to fund a new line of sports apparel and updated version of… Read More

How professional cyclists are using the Microsoft Band to give fans new performance insights

Embed from Getty Images David Lozano, a professional cyclist competing in this month’s Amgen Tour of California, just completed Stage… Read More

Volt Athletics unveils ‘intelligent strength training’ app for athletes, expands beyond teams

Since launching in 2013, Volt Athletics has built a business around an online fitness training platform geared exclusively toward high… Read More

Startup Spotlight: Namastream helps yoga instructors teach virtual classes online

Yoga classes are the latest brick-and-mortar experience going online. Namastream is a year-old startup that helps yoga instructors and other wellness… Read More

Review: Sensoria’s wearables provide a lot of data, but you may still need a real running coach

It’s now more than month and a half into the New Year, and many resolutions are starting to get left… Read More

KrowdFit raises $2.4M to reward people with cash for tracking their exercise and eating habits

Exercise regularly, eat better, and win cash — it’s a formula that’s working for one Bend, Oregon-based startup. KrowdFit has reeled in an… Read More

Ex-Microsofties launch app to help weightlifters track workouts, compete with friends

Apps like RunKeeper and Strava have utilized smartphone technology to help runners track their workouts and compete with friends. Now,… Read More

Up close with LeBron James: Reviewing the NBA superstar’s first virtual reality film

Last night, I was sitting next to LeBron James inside an SUV, listening to the NBA superstar talk about what basketball… Read More

Ex-Microsoft, Amazon manager changes how people find personal trainers with new startup

Before he decided to launch a business that changes the way people find personal trainers, Dan Li was not exactly in… Read More

Log your meal by snapping a pic: HealthSlate lets diabetes patients send photos to food coaches

Taking pictures of your food is a time-honored tradition as old as Instagram, but now those photos can actually improve health.… Read More

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