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marketing

Event Calendar

Marketing in the Modern Era

As a startup founder, building a strong omnichannel marketing plan is crucial for growth. This series of sessions will guide… Read More

Shift AI Podcast: How AI is shaking up the worlds of media, marketing, and startups

How is artificial intelligence making marketers more productive? How are journalists approaching the ethical dilemmas inherent to AI content creation?… Read More

Trying for more smiles? Amazon rolls out quirky mix of new slogans on Prime delivery vans

Amazon is rolling out a collection of eye-catching new slogans on its Prime delivery vans, playing off what just might… Read More

Keyplay, a new Seattle startup led by veteran entrepreneur Adam Schoenfeld, raises $3M

Keyplay emerged from stealth mode Wednesday, announcing $3 million in funding and the launch of its subscription-based platform that aggregates… Read More

Seattle startup Falkon, which uses AI to drive sales and marketing decisions, raises $16M

The news: Falkon, a Seattle-based sales and marketing analytics startup, has raised $16 million. The tech: Falkon uses API connections… Read More

Amazon ‘Pledge Passport’ trademark filing hints at plans for new online climate community

Amazon has applied for a trademark on the phrase “Pledge Passport,” with a description that hints at plans for a… Read More

F5 refreshes brand by dropping ‘Networks’ from name, marking ‘huge change’ in its business

F5 Networks will be just F5 from now on. The Seattle-based company, which originally made its mark in networking technology,… Read More

Seattle’s DevHub acquires retail tech startup Brickwork to boost online-to-store experiences

The news: DevHub, the Seattle software-as-a-service startup that is used by more than 179 brands and/or their agencies to build… Read More

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing

A new ad from Zillow is a sign of shifting sands in the housing market. Called “Ready for a Change,”… Read More

Geek of the Week: Brea Starmer found freedom — and her own company — in flexible, remote work

From the “she shed” that serves as a home office sanctuary in her yard, Brea Starmer has learned a thing… Read More

Amperity acquires Custora to bolster customer data platform and fend off competition from tech giants

Amperity is making its first acquisition to strengthen the company’s customer data platform as competition from Salesforce, Oracle, Adobe, and… Read More

Data analytics startup Versium pivots to business-to-business marketing with new service

The explosion of consumer data — made possible by the rise of e-commerce and social media — completely changed how… Read More

Amperity raises $50M to take on Salesforce, Adobe, Oracle and others with its customer data platform

With tech giants such as Adobe, Salesforce, and Oracle entering the ring, Seattle startup Amperity is raising more investment dollars… Read More

GeekWire Calendar Picks: Board games; AI in healthcare; Harry Potter concert; and more

— While next week promises to be filled with parades, fireworks, and picnics, there’s also the chance to play some… Read More

How a paired voice and screen experience could change the way we shop for clothes online

In the past 20 years we’ve seen continuous e-commerce innovation. Omnichannel investments have blurred the line between channels with conveniences… Read More

Marketing tech startup Lytics raises $35M to help companies learn more about individual customers

Lytics has raised more funding to help brands such as Nestlé, The Economist, Atlassian and others bolster their 1-to-1 customer marketing… Read More

Silicon Valley investment firm Alpine SG acquires 6 startups, forms new Seattle-area marketing company

Alpine SG, a Silicon Valley investment firm that acquires and then operates software-as-a-service companies, is swooping up six startups and… Read More

Tech Moves: Qumulo taps cloud storage vet to lead marketing; BitTitan adds head of global sales

— Molly Presley will head up product marketing at cloud storage startup Qumulo. Presley brings many years of storage marketing… Read More

Tableau marketing chief Elissa Fink leaving after 11 years with data visualization company

Elissa Fink, the marketing leader who helped Tableau Software grow from ambitious tech startup to international public company with more than… Read More

LeadScorz raises cash to help marketers analyze sales leads with AI

Seattle-based startup LeadScorz has raised cash to fuel growth of its software that helps marketers improve their lead acquisition process.… Read More

Add3 acquires Point It as Seattle digital marketing firms join forces

Seattle digital marketing firm Add3 today announced the acquisition of fellow Seattle marketing agency Point It. Founded in 2003, Add3 specializes in search,… Read More

Lessons in bootstrapping: Drift acquires marketing automation startup Siftrock, opens Seattle office

The path to profitability and acquisition doesn’t always require hoards of venture capital dollars. That’s what Siftrock just proved. The… Read More

The real reason startups fail: How the right distribution strategy can save your company

After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes… Read More

As Twitter cracks down on fake followers, SparkToro launches free tool to measure influence more intelligently

Seattle entrepreneur Rand Fishkin thinks it’s “so darn frustrating” that brands still use the number of followers an account has… Read More

Zembula raises more cash to help marketers capture emails

Zembula has raised another round of investment to help marketers acquire more email addresses. The Portland startup just closed a… Read More

Marketo buys Techstars Seattle alum Bizible, adding new business marketing software tools

Bizible CEO Aaron Bird hit the fundraising trail earlier this year, looking to raise some additional venture capital. The Seattle… Read More

Marketing startup Lytics raises $14M to help brands understand their customers with data

Lytics has raised more funding to fuel growth of its customer data marketing platform. The 6-year-old Portland startup today announced… Read More

Internal email: T-Mobile commercial chief and ‘Uncarrier architect’ leaves for undisclosed reasons

T-Mobile Chief Commercial Officer Andrew Sherrard, a senior marketing executive who has played a key role in the “Uncarrier” initiatives… Read More

Sprout Social acquires Seattle social media analytics startup Simply Measured

Sprout Social has acquired Simply Measured, a Seattle startup that helps brands get deeper insights into their social media marketing… Read More

Working Geek: The surprising stress-reliever that helps Fjuri co-founder Paulo Resende unplug

In February, Paulo Resende left a 15-year career at Microsoft to start a marketing firm helping Fortune 500 companies improve… Read More

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