Articles about marketing – Page 4 of 5

Rand Fishkin’s top 11 startup tips to earn free customers

Editor’s note: Team GeekWire is attending the GROW conference in Vancouver, B.C. this week, covering some of the talks. … Read More

Optify lands more cash to boost marketing software tools

Optify has raised $2 million in additional financing from existing investors, money that comes in just a few weeks after… Read More

Healthcare marketing upstart Appature lands $6.1 million from Madrona and Ignition

Appature has been undergoing what CEO Kabir Shahani describes as a “pretty dramatic growth curve” in the past year, growing… Read More

Brand values of Apple and Facebook soar, while Amazon and Microsoft retreat

You just can’t compete with that iconic Apple logo. For the second year in a row, Apple was named the… Read More

How big brands can finally fix their massive social media problems

It probably shouldn’t come as a surprise that big brands like The Gap or CSV struggle with social media. They… Read More

Productivity Porn: 8 key steps to going paperless

I love paper. I hate paper. Independent of format, print or digital, what I want is information at my fingertips… Read More

Advanced content marketing strategies to take your brand to the next level

You can’t be a marketing professional and NOT create content. In fact, the Content Marketing Institution said so when it… Read More

Hey, startups, users aren’t free

“Seattle’s great at building technology, but we don’t understand marketing. San Francisco’s great at marketing. That’s why great B-to-C companies… Read More

6 do-or-die tactics for Facebook success in 2012

While social sites like Pinterest and Tumblr are growing like wildfire and offering marketers plenty of opportunity to leverage new… Read More

Why this Seattle startup ‘Punk’d’ unsuspecting Craigslist sellers

This seems like a great way to get yourself killed, or at least seriously injured. Replyboard founder Steinar Skipsnes and friend… Read More

How this mobile app developer’s promotion of free cash failed miserably on iPad launch day

Seattle mobile app developer Michael Burford thought he’d come up with a brilliant brainstorm to find customers for his new… Read More

Scrappy Urbanspoon turns to TV ads to connect with foodies

Urbanspoon scratched and clawed its way to success, driven by the bootstrapping mindset of founders Adam Doppelt, Ethan Lowry and… Read More

10 powerful branding insights that will keep your business moving forward

Just because you’ve built a successful company doesn’t mean you can relax. Succeeding in this ever-changing business world demands that… Read More

9 bootstrapping ideas for small business publicity

Free publicity is one of the best tools that you can use to promote and grow your small business or… Read More

Buuteeq checks in with $2 million in funding to expand hotel marketing platform

Buuteeq has reeled in an addition $2 million in capital from a long list of angel investors in Seattle and… Read More

Rand Fishkin: How to earn tons of customers without spending money on crappy ads

One of the most compelling things about SEOMoz co-founder Rand Fishkin is his complete transparency about the entrepreneurial voyage. Not… Read More

Startup Spotlight: Bizible raises cash to elevate businesses in online directories

In an era of Yelp, CitySearch, Google Places and dozens of other online directories, it can be especially tough for… Read More

Microsoft wants you to publicly dump your Android phone for Valentine’s Day

Microsoft wants to put an arrow through the heart of Android this Valentine’s Day, and it is turning to a… Read More

Amazon.com connects with Americans despite very little human interaction

One of the most fascinating aspects of the latest Harris Poll Reputation Quotient study is that Amazon.com continues to bolster its… Read More

Inbound.org: A Hacker News for marketing content

Online marketing is an ever-changing, fast-moving industry with no shortage of information available for those looking to master things such… Read More

How a small business can build a billion dollar brand

Do a quick, little experiment with me. Think of your favorite big brand — could be Amazon or Virgin or… Read More

Why this tech company is using potty humor for its 30-second Super Bowl ad

Ok, I’ll admit it, I am a bit of a sucker for the Super Bowl ads. And each year before… Read More

Tech Moves: Zumobi taps marketing VP; Motricity adds mobile marketing vet; and more

Zumobi, a maker of mobile applications for companies such as MSNBC, Motor Trend and others, has named Marla Schimke as vice… Read More

Microsoft is the third most valuable brand in the world, but it loses some fizz to Apple

Apple is already much bigger than Microsoft in terms of market value. But Microsoft still has a leg up on… Read More

Seven critical factors to great business branding: A guide for startups

Are you thinking about your brand as you build your startup? If not, you should stop everything you are doing… Read More

What Internet revolution? Realtors still prefer cold calls, direct mail over Internet ads

Seattle area companies such as Estately, Findwell, Redfin and Zillow are looking to upend the traditional real estate industry, using… Read More

Got the viaduct blues? Uber to offer 50 percent discounts to frustrated commuters

The Alaskan Way Viaduct is one of Seattle’s most important transportation arteries. So, when it closes for a 9-day period… Read More

Social media agency Spring Creek acquired by Mediabrands

Spring Creek Group, a five-year-old social media agency, has been acquired by Interpublic Group’s Mediabrands unit for an undisclosed price.… Read More

Mobile marketing firm Hipcricket sells to Augme for $44.5 million

The M&A market continues to heat up, and today saw another Seattle area technology company taken out. Hipcricket, which helps… Read More

SeniorHomes.com raises $3 million, plans national expansion

SeniorHomes.com, an online directory designed to help families find nursing homes, retirement centers and other elder care facilities, has raised… Read More