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Mattel

Amazon to release new Alexa options for families and kids, including ‘magic word’ feature that gives positive reinforcement for saying ‘please’

Amazon plans to release a slate of new Alexa features for parents and children, plus a new $79.99 version of… Read More

Mattel cancels ‘Aristotle’ smart hub for kids amid concerns about AI parenting and data collection

Mattel’s voice-activated smart hub for kids, Aristotle, first caught our attention at CES this year. Powered by Microsoft’s Cortana, the… Read More

Say please, kids! Mattel’s new Cortana-powered smart hub can require good manners

LAS VEGAS — A new smart hub announced today by Mattel, targeted to kids and parents, is notable in part because… Read More

Barbie hoverboard

Back to the future, Barbie! Iconic doll will now take flight on a hoverboard

Barbie is kicking off her high heels and taking flight on a futuristic hoverboard that makes her days aboard this… Read More

Halo meets Barbie: Microsoft’s 343 Industries signs master licensing agreement with Mattel

Halo’s digital presence is well established. The franchise helped lead the growth of multiplayer gaming and is a key factor in Microsoft’s Xbox… Read More

Google and Mattel to give View-Master a virtual reality upgrade

The classic View-Master you likely loved as a kid is getting a reboot, thanks to Google and Mattel. The companies… Read More

Toy maker Mattel blasts Superman figurine into space just because they can

We can put rovers on Mars and probes on comets. So what was next? Shooting Superman back into space, of… Read More

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