Report: Amazon is namely to blame as parents stop naming kids Alexa “Alexa, STOP!” How many times have you shouted that after unintentionally waking a voice-enabled Amazon device? Now imagine being the… Read More
Amazon’s Alexa is everywhere — but the name is dropping in popularity for actual human babies Don’t ask Alexa about recent trends around the most popular baby names in the United States — Amazon’s virtual assistant… Read More
How to name your startup: 13 Seattle entrepreneurs reveal the stories behind their brand names For anyone that has been involved in naming a startup, blog or product, you are well aware of the complexities.… Read More
Snapchat, WhatsApp, Expedia and Amazon: What 15 tech brands could have been called Choosing the right brand name can be a make-it or break-it experience for a lot of startups. Finding something that… Read More
The ‘ify’ naming fad: Did Spotify start it? Back in 2011, The Name Inspector wrote a post about the proliferation of startup names that make creative use of the… Read More
Can this name change really save BlackBerry? BlackBerry continues to wither on the vine, with market share for the once iconic smartphone maker slipping to under five… Read More
Moz vs. Doz: Trademark issues at play in ‘tragic’ naming dispute Is Doz too close to Moz? That’s the question in a naming dispute which has arisen between the marketing software… Read More
You say Melod.io, I say Melodeo, let’s call it startup recycling Let’s face it. A good startup name is awfully tough to find. So tough, in fact, that you are oftentimes better… Read More
The name Kindle Fire: Hot or not? At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the… Read More
Microstyle: The Art of Writing Little (Book Excerpt) [Editor’s Note: Seattle author Christopher Johnson, aka The Name Inspector, shares an excerpt from his newly-released book, Microstyle: The Art of… Read More
In wake of Tulalip name dust-up, match these Microsoft code-names to the actual product Is Microsoft’s use of the Tulalip name for a secret, internal social networking effort insensitive to the Native American tribe?… Read More
How EA could have spent $1.3B on a company called Sexy Action Cool Do you think Electronic Arts would have shelled out $1.3 billion for a company called Sexy Action Cool? It could… Read More
Zillow drops the dot com: Is it even relevant anymore in a mobile world? I’ve been covering Zillow from its inception, stretching back to 2005 when it was just a seed of an idea.… Read More
