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NBA

In chat with Bill Gates, Mark Cuban compares big NBA trade to Microsoft unloading Windows 11

Mark Cuban tapped Bill Gates for some perspective on a recent business decision that reshaped the Dallas Mavericks, the NBA… Read More

Why this NBA team is launching its own streaming service: Steve Ballmer on the strategy behind ‘ClipperVision’

A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft… Read More

LA Clippers owner Steve Ballmer gives impassioned speech at NBA preseason game in Seattle

It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd… Read More

With help from Microsoft’s cloud, NBA unveils new app

The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has… Read More

Report: Nike founder, Dodgers co-owner make bid to buy Portland Trail Blazers from Paul Allen Trust

A signature piece in late Microsoft co-founder Paul Allen’s vast collection of interests and properties could be headed for sale… Read More

NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans

The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots,… Read More

Seattle hoops legend Jamal Crawford defends his use of BlackBerry phone: ‘It’s the keyboard’

Don’t try adding Jamal Crawford to the group text. The NBA star and Seattle basketball legend admitted Thursday night that… Read More

Podcast

GeekWire Podcast: We tested Microsoft’s virtual fan experience at an NBA game — here’s how it works

If you’ve seen fans appearing on live video on the sidelines of this year’s NBA playoffs, powered by Microsoft Teams,… Read More

Podcast

I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams

I had one of the more memorable sports moments of my life last night, rooting for my favorite team in… Read More

Steve Ballmer can’t sit courtside for NBA action, but he applauds innovation and use of Microsoft Teams

Steve Ballmer isn’t able to jump out of a courtside seat and cheer on his Los Angeles Clippers in his… Read More

NBA teams and Microsoft Teams in action: How fans can get in, and get kicked out of, digital seats

The NBA returned to action on Thursday and brought along virtual fans in an experience powered by Microsoft Teams. Some… Read More

Fantastic? Not quite, but here’s what fans look like in NBA’s virtual experience using Microsoft Teams

Courtside seats at a Lakers game used to be such a prestigious thing. But 2020 is a different NBA fan… Read More

NBA will use new Microsoft Teams ‘Together’ feature for virtual fan experience during games

The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened… Read More

Microsoft partners with NBA to create direct-to-consumer platform for live and on-demand games

Microsoft on Thursday announced a multi-year partnership with the National Basketball Association and will help create a new direct-to-consumer platform… Read More

Steve Ballmer calls death of Kobe Bryant ‘a tragedy of tragedies’ during tech summit in L.A.

In his first public remarks about the death of Kobe Bryant, Los Angeles Clippers owner and former Microsoft CEO Steve… Read More

Steve Ballmer gets his shot at an NBA title after blockbuster trade sends stars to Clippers

Former Microsoft CEO Steve Ballmer has orchestrated plenty of business deals throughout his career. But the blockbuster trade that just… Read More

Big tech and pro sports converge in Silicon Valley during NBA Playoffs, offering a preview for Seattle

REPORTING FROM OAKLAND: It was a regular break in the action during the first quarter of Tuesday’s NBA playoff game… Read More

Former Microsoft CEO Steve Ballmer reaches peak NBA geek as Clippers’ comeback stuns Warriors

Former Microsoft CEO Steve Ballmer is never short of courtside enthusiasm while watching his LA Clippers compete, as we documented… Read More

Podcast

Numbers of the NBA: A courtside chat with Steve Ballmer about the basketball metrics that matter

Sure, you know how many points your favorite NBA player scored in his last game. But how do turnovers, field… Read More

Podcast

Numbers Geek with Steve Ballmer: The Basketball Box Score Mystery

Can Steve Ballmer identify a basketball game purely by the numbers? Can you? That’s our challenge on this new episode… Read More

Amazon adds NBA League Pass to Prime video lineup as tech giant continues sports push

Amazon bolstered its growing library of live sports programming with the addition of NBA League Pass to Prime Video Channels.… Read More

‘CourtVision’ Review: We tested Steve Ballmer’s attempt to transform the NBA viewing experience

LOS ANGELES — Augmented reality on sports broadcasts isn’t new. In fact, there’s a gold standard: the first-down line for football… Read More

Trail Blazers Allen seat

Paul Allen’s seat sits empty as Portland Trail Blazers honor longtime owner at first home game

Paul Allen had many passions, ranging from technology to philanthropy to rock ‘n’ roll. But basketball and his beloved Trail… Read More

Future of sports viewing? Steve Ballmer and L.A. Clippers debut new augmented reality NBA experience

LOS ANGELES — Steve Ballmer has launched plenty of products in high-stakes situations, but this takes it to a new… Read More

Behind the scenes: Kevin Durant’s epic return proves booming Seattle is ready for the NBA again

Fans lined up under grey skies outside KeyArena. A buzz began to build as the smell of popcorn and hot… Read More

Steve Ballmer

Hot dog eating champ Joey Chestnut gobbles up Steve Ballmer during stunt at L.A. Clippers game

Los Angeles Clippers owner Steve Ballmer was hot doggin’ it again during his team’s game against the Houston Rockets this… Read More

Ballmer and Stern on NBA in Seattle; Philadelphia Eagles embrace analytics; more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: We caught up with two big names in the NBA world to get… Read More

Amazon’s Twitch will live stream NBA G League games; viewers can access stats and win loyalty points

In what could be a preview of what watching sports online might be like in the future, the NBA today… Read More

Steve Ballmer kid hoops

Steve Ballmer’s passion for basketball detailed in story about his days coaching third graders

Steve Ballmer has established himself as a man who is as passionate about basketball today as he was about software… Read More

How Steph Curry helped his digital marketing startup pivot and land a cameo in HBO’s ‘Ballers’

It certainly helps to have Steph Curry on your side, either on the court or in the startup world. The… Read More

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