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NFL

Amazon to kick off fifth season of NFL streaming — here’s what’s new and how to watch

The NFL returns to Amazon Prime Video this week with the “Thursday Night Football” matchup between the Seattle Seahawks and… Read More

Podcast

GeekWire Podcast: Pandemic takes a toll on collaboration; How ML is changing the NFL

Remote work is putting productivity and innovation at risk. That was one of the conclusions of a peer-reviewed study of… Read More

Punt or go for it? AWS’ latest analytics for NFL helps fans second-guess 4th down play calls

Second-guessing an NFL coach on whether he should have gone for it or kicked on fourth down is one of… Read More

Behind release of NFL’s new schedule, Amazon Web Services helped sort endless matchup options

It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s… Read More

Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons

Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video… Read More

Amazon criticizes European soccer ‘Super League’ as anticompetitive, says Prime Video not involved

Stepping into the international dustup about a proposed “European Super League” of elite soccer teams, Amazon declared Tuesday that the… Read More

Vicis high-tech helmets take top 3 spots in NFL’s annual performance ranking of equipment

High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by… Read More

In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

Amazon is going deep in its relationship with the National Football League, signing on for a new 10-year deal that… Read More

Super Bowl ad roundup: Big names bow out, but Amazon and plenty of tech still playing on Sunday

The most important part of Sunday’s Super Bowl is already watchable as advertising for a variety of companies and products… Read More

NFL passes on T-Mobile Super Bowl ad featuring Brady and Gronkowski and a bad connection

The Goat got baaaaaaannnnned. T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) won’t… Read More

FOX Sports bringing popular camera tech to NFL Playoffs, kicking off with game in Seattle

The NFL Playoffs kick off this weekend and FOX Sports is bringing along some popular regular-season technology to capture the… Read More

Catching up with NFL great Richard Sherman on his favorite video games, esports ownership, and more

Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now… Read More

Amazon to stream NFL game on Dec. 26 exclusively on Prime Video; playoff game also confirmed

Amazon’s streaming schedule is getting busier in the later weeks of the NFL season as the tech giant and the… Read More

Seattle Seahawks’ deep dive into analytics starts with a ‘data lake’ built by Amazon Web Services

It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set… Read More

Amazon reaches NFL playoffs: Report says tech giant has deal to stream wildcard game this season

Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported… Read More

Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal

Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working… Read More

Here are the six new stats Amazon will help the NFL track during the upcoming football season

Fans might not be able to engage in football by attending NFL games in person at the start of the… Read More

Can the Seahawks win without the 12th Man’s roar? With no stadium crowd, NFL to use pumped-in noise

If there’s one NFL team that relies on its home stadium crowd noise as a competitive advantage, it’s the Seattle… Read More

NFL reveals new ‘Expected Rush Yards’ stat, with help from Amazon Web Services

Football fans wondering whether the next handoff to a running back could be another Beast Quake have another stat to… Read More

Amazon is purging Washington Redskins merchandise from its marketplace

Amazon told third-party sellers in its marketplace they have 48 hours to remove Washington Redskins merchandise amid widespread calls for… Read More

Will Ferrell crashes Seattle Seahawks video chat and shares his demands as new player

Sizing up new talent virtually will be a tough endeavor for many NFL teams that are forced to be apart… Read More

Inside the NFL Draft: How Microsoft pulled off a win at a turning point for collaboration tech

It’s one thing to hope that your video chat for a virtual work happy hour connects seamlessly. It’s quite another… Read More

Amazon and NFL renew ‘Thursday Night Football’ streaming deal — and add one Saturday game

Sports fans missing baseball, basketball, hockey, soccer and just about anything else that should be in play right now are… Read More

With high-tech rooms at home, Seahawks ready for remote NFL draft and AWS helps power entire event

Teams across the National Football League, familiar with the dreaded prospect of dropped passes or fumbled handoffs, are hoping dropped… Read More

Podcast

GeekWire Podcast: Seattle struggles with coronavirus; Microsoft renews NFL deal

Here’s what we’re talking about this week on the GeekWire Podcast. Seattle became ground zero in the U.S. coronavirus outbreak… Read More

Surface stays on the sidelines: Microsoft and NFL expand tech partnership, add Teams tool to deal

Microsoft and the NFL are expanding their alliance to bring more technology to one of the world’s most popular professional… Read More

Geek of the Week: Ahead of Super Bowl, data scientist Elijah Hall competes in NFL event to improve player safety

Plenty of football fans will analyze all sorts of scenarios and plays in Super Bowl LIV in hopes of better… Read More

First woman to coach in Super Bowl is ‘the one’ for Microsoft in Surface ad about game changers

https://www.youtube.com/watch?v=_xPn4DXIj5w&feature=youtu.be Microsoft has struck a nerve over the past several years with Super Bowl ads that convey its mission and… Read More

Did he swipe right? NFL quarterback shows he nose a unique way to use the Microsoft Surface

That’s snot the play we drew up! But, face it, there’s more than one way to swipe across the screen… Read More

Vicis is out of business, but NFL commercial features high-tech football helmet during playoffs

It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all… Read More

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