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Nike

Nike to pull its products from Amazon’s e-commerce platform, ending 2-year pilot program

Athletic retail giant Nike will stop selling its products on Amazon, ending a two-year pilot program. Nike had long avoided… Read More

Former eBay CEO John Donahoe will become Nike’s new CEO as shoe giant moves further into tech

Nike is tapping a veteran tech executive to lead the shoe and apparel giant into the future. The Beaverton, Ore.-based… Read More

Too much spring in their step? Nike running shoe under scrutiny after record marathon times

Almost as swiftly as the records are falling, scrutiny is catching up to the elite marathoners and the Nike shoes… Read More

Nike unveils new self-lacing basketball shoes controlled by a smartphone app

Nike is disrupting shoelaces. The Beaverton, Ore.-based shoe giant unveiled its latest technological innovation on Tuesday, showing off the new… Read More

Amazon to surpass Walmart as top U.S. apparel retailer with $30B in annual sales, analyst says

Amazon is becoming a go-to clothing destination for U.S. shoppers. A Wells Fargo analyst expects Amazon’s gross apparel and footwear… Read More

TLDR: Microsoft vs. Slack, high-tech Nike store, Elon Musk wants to help Flint

Today’s featured stories Microsoft unveils free version of Teams productivity tool, upping the ante against rival Slack ‘Not like Amazon… Read More

‘Not like Amazon Go’: Nike debuts high-tech store that removes friction but keeps human connection

Nike is going high-tech with its newest retail store concept that opened today in Los Angeles. But don’t expect it… Read More

Bill Nye

Bill Nye the Nike guy: The earth stands still in new ad, and the Science Guy and others step in to help

If science give you the spins, wait until you catch this new ad from Nike, as the Portland sneaker giant… Read More

Tech Moves: Avalara hires Concur exec as SVP of sales; Nordstrom hires Nike CFO; and more

Sales tax automation may not be the most glamorous technology, but Seattle startup Avalara has proven that it’s something every… Read More

Nike confirms plan to sell products on Amazon, starting with ‘limited’ pilot

Nike today confirmed that it will start selling products on Amazon.com, starting with “a limited Nike product assortment,” setting aside… Read More

Nike’s high-tech bid to break the 2-hour marathon record falls just short

Humans have still yet to break the 2-hour marathon mark, but they’re getting close with the help of sports science and technology… Read More

Nike unveils the shoe it hopes will push runners past the 2-hour marathon barrier this spring

In 2014, Kenya’s Dennis Kimetto ran a marathon in Berlin in 2:02:57, setting the world record for the fastest time… Read More

Look out Nike and Lululemon: Amazon eyes push into ‘active apparel’

Amazon’s fashion ambitions may be expanding as the company appears to be preparing to produce its own line of workout clothes.… Read More

Nike runners

Nike creates team of experts to test limits of human potential and finally break 2-hour marathon barrier

Just do it — faster. Nike is lacing up to go after what is considered one of the more unbreakable barriers… Read More

Nike helps launch new ‘smart’ bike-sharing program in Portland

Portland now has a bike-sharing program, thanks to a little help from the hometown shoe giant. BIKETOWN debuted today in Portland,… Read More

High-tech kicks: Nike unveils self-lacing shoes, will go on sale later this year

Hate tying your shoelaces? Nike has you covered. The shoe giant today unveiled the Nike Hyperadapt 1.0, its first self-lacing… Read More

NBA star Steph Curry launches Slyce, a new startup helping athletes optimize social media chatter

Embed from Getty Images Most sports fans likely know how Stephen Curry is breaking new ground on the court, with the Golden State Warriors… Read More

Emojis are ‘all over’ brands on Instagram for 2015

Emojis ruled this year, not only as the “word” of the year, but also in branding. Seattle-based Simply Measured found that… Read More

Nike officially unveils self-lacing ‘Mag’ shoes, gives first pair to Michael J. Fox

Just in time for Back To The Future Day, Nike’s self-lacing shoes are officially here. The shoe giant originally released its “Nike… Read More

Podcast

Amazon bookstore rumors, hands-on with Microsoft’s Surface Book, and the future of shoes

This week on the GeekWire radio show: Is Amazon opening a bookstore in Seattle? We provide the clues and let… Read More

Adidas plans ‘instantly’ 3D printed midsoles, customized to your foot and running style

Nike COO Eric Sprunk surprised the GeekWire Summit crowd last week when he said custom 3D printed sneakers were “not that far… Read More

Nike COO: You’ll soon be able to make shoes at your home with a 3D printer

Imagine this scenario: You log into your computer, fire up the Internet, and purchase a file from Nike.com. The file… Read More

Nike COO: We’re talking about opening a Seattle engineering center

Nike COO Eric Sprunk said he felt a little out of place as a Portlander on stage at the GeekWire… Read More

GeekWire Summit preview: Nike COO Eric Sprunk on turning a shoe company into an innovation powerhouse

Nike is not just an athletic shoe and apparel powerhouse. Known for its splashy advertising and big-time celebrity sports endorsements,… Read More

Proposed UO athletic facility would include 3D motion-capture tech, neurocognitive center

The University of Oregon may soon be home to one of the most high-tech sports performance centers in college football. The proposed Marcus… Read More

Here’s Nike’s ‘cooling hood’ that U.S. track star Ashton Eaton wears for recovery

If you caught any of last weekend’s World Track Championships, you have noticed American decathlete Ashton Eaton donning headgear that… Read More

Testing run analysis technology at Nike’s re-designed store in downtown Seattle

If you’re looking for that perfect pair of running shoes, Nike has some new technology at its re-designed downtown store in… Read More

Did you buy a Nike Fuelband? Here’s how to get $25 for free

If you bought a Nike Fuelband fitness tracker at any point from Jan. 29, 2012 to June 17, 2015, Nike will… Read More

The golfer’s workshop: Inside Nike’s equipment truck at the U.S. Open

UNIVERSITY PLACE, Wash. — As he arrived at Chambers Bay on Monday, Ben Giunta’s phone buzzed. It was a text… Read More

Portland not awesome enough for Nike CIO: Exec quits, reportedly says city too boring

Craft beers, bad tattoos and an uber-competitive brunch scene aren’t enough to keep a London guy happy. Nike chief information… Read More

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