Product placement and sales analytics startup Observa draws big-name investors with $725K round Observa, a Seattle-based startup that uses AI to provide analytics on brick-and-mortar sales, has closed a $725,000 financing round. The… Read More
‘Google Analytics for brick-and-mortar’: Observa helps physical retailers find their marketing edge As Amazon drives online sales skyward, a 4-year-old startup in the tech behemoth’s backyard is helping brick-and-mortar retailers fine-tune their… Read More
Erik Chelstad on ‘grinding’ at startups and how avalanche safety led to launching Observa Erik Chelstad wants you to pay a little more attention to the person using the bathroom — not literally, but… Read More
Snap and shop: Observa pays users to photograph store shelves, making sure brands get the placement they want Grocery stores don’t just place items on the shelf randomly. Food producers negotiate for prime placement, working with stores to… Read More
