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optoutside

REI closing to #OptOutside again on Black Friday while pledging $1M to study benefits of outdoors

While millions of shoppers rush indoors to their favorite stores in search of holiday deals the day after Thanksgiving, REI… Read More

REI optoutside

REI sees 36-percent spike in online traffic as millions decided to #OptOutside on Black Friday

For the second straight year, REI closed its brick and mortar stores and encouraged customers to #OptOutside rather than come… Read More

REI optoutside

REI once again closing stores on Black Friday as #optoutside movement attracts larger following

Seattle-based outdoor retailer REI is sending another message this year to competitors and consumers who are looking for the big bucks… Read More

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