Articles about Placed

Tech Moves: Foursquare CEO David Shim resigns; Halo Infinite leader steps down; and more

— David Shim, founder of Seattle startup Placed, is stepping down as CEO of Foursquare after about a year in… Read More

Tech Moves: David Shim to lead Foursquare-Factual merged company; former Gates Foundation CEO joins Pfizer board; and more

— Location data companies Foursquare and Factual are merging. The combined company will be led by Placed founder David Shim… Read More

Checking in with new Foursquare CEO David Shim, Seattle startup vet with big plans in location tech

David Shim’s entrepreneurial journey took a wild turn in 2019. The longtime Seattle techie sold his location analytics startup Placed… Read More

Tech Moves: Placed founder named Foursquare CEO; Pro.com hires CFO; and more

— David Shim, founder and former CEO of Seattle startup Placed, was appointed CEO and a member of the board… Read More

Foursquare — yes, that Foursquare — just raised $150M and bought a Seattle startup owned by Snap

It’s probably been a few years since you’ve “checked in” on Foursquare at your favorite restaurant, pub or hotel. But… Read More

Geek of the Week: Data whiz Nate Sterken of Placed is a football fanatic who caught the NFL’s attention

Nate Sterken loves football and he loves data. He’s developed such a deep understanding of the routes that wide receivers… Read More

SEC filing reveals new details on Snap’s acquisition of location analytics startup Placed

Placed, a Seattle startup that was acquired by social media and sunglasses vendor Snap earlier this year, went for $135.1… Read More

Podcast

Week In Geek: We rate BMW’s new Uber competitor and debate cell service in national parks

Ever wish your Uber ride came with free chocolate and a “Do Not Disturb” button? That’s exactly what GeekWire reporter… Read More

Here’s why Snap just paid more than $200M to acquire Seattle startup Placed

Snap just made one of its largest acquisitions to date, swooping up Seattle startup Placed for more than $200 million,… Read More

Snapchat parent Snap acquires location analytics startup Placed for more than $200M

Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform, GeekWire has learned. Placed, which employs… Read More

Tech Moves: Ex-Pandora CEO Brian McAndrews joins Placed board; Moovel names CTO; and more

Location-based data startup Placed is having a good year. The company announced Thursday that it is now working with over… Read More

Tech Moves: Apple poaches Amazon Fire exec; Tune promotes Koch to CTO; Nohla names CEO; etc.

—Apple and Amazon are on a collision course in many industries, but the battle for tech talent looks to be… Read More

New app from Placed lets you earn airline miles by sharing location data

If you’re willing to have your smartphone location tracked for research data, Placed wants to give you free airline frequent flyer… Read More

Pokémon Go players dining at Red Robin, shopping at Hot Topic according to data from Placed

Pokémon Go players looking for a little retail therapy or a restaurant recharge are most often visiting Hot Topic and Red Robin,… Read More

Whole Foods or Hardee’s? Placed names top 10 businesses for Clinton, Trump supporters

It may seem like a no-brainer that supporters of Hillary Clinton and Donald Trump don’t have a whole lot in common.… Read More

Tech Moves: New CEOs at Phytelligence, Healionics Corp., Northwest Center; Socrata adds execs; Limeade hires VP of sales; and more

— Bellevue-based corporate wellness technology company Limeade has appointed Mitch Risner as its new vice president of sales. Before Limeade, Risner was the Group VP… Read More

Sprint’s ‘Cut Your Bill in Half’ deal generated huge spike in store visits, report says

Sprint’s catchy promotion last month that offered to “Cut Your Bill in Half” was very effective in drawing new customers into its… Read More

Here are the top 100 U.S. businesses ranked on foot traffic

Wal-Mart, McDonald’s, Subway — these are the top three businesses that have the most foot traffic per day in America… Read More

Location analytics startup Placed raises $10M to track your whereabouts

Smartphones today certainly can do more than just make a call or send a text — they also double as personal… Read More

Showrooming while car shopping: How mobile devices affect automotive retail

A new study reveals that a majority of car shoppers are now using their smartphones while at automotive dealerships to… Read More

Here’s how TV ad spending translated into in-store traffic for retailers on Black Friday

There’s no doubt retailers spent quite a bit of advertising money last week leading up to Thanksgiving weekend. It is… Read More

Walmart tops list of most visited retailers on Thanksgiving

In a development that shocked nobody, Walmart was the most-visited retailer on Thanksgiving, according to new rankings published by Placed,… Read More

Study: Black Friday shoppers most likely to showroom at bookstores

Smartphones are changing the way we go shopping at brick-and-mortar stores, and now a new study shows how people plan… Read More

This tool tells mobile advertisers where their customers hang out the most

Geo-fencing allows advertisers to send a push notification to mobile device owners when one enters a specific space. But a… Read More

Study: ESPN viewers more likely to visit car dealerships

There’s a new television season coming up this fall, and that means new insights about product placement are here. Placed,… Read More

Fast food study: Millennials are making the least-healthy menu choices

Last month, data from Placed told us how much America loves its fast food. Now we know a little more… Read More

Placed Insights reveal how much Americans love fast food and McDonald’s

America sure loves its fast food. That’s the latest from the April rankings of Placed Insights, a platform that is essentially… Read More

Placed Insights reveals where people shop most; McDonald’s, Walmart, Subway lead the way

After two years of hard work, a name-change and an incredible amount of data crunching, Placed has become the first company to offer… Read More

Placed offers way for app developers to make money from user location data

App developers can already monetize location data of its users, but often times it comes with messy and disruptive advertisements.… Read More

Placed study reveals how Amazon is impacting brick-and-mortar retailers

Online shopping has brought upon a new phenomenon called showrooming, a term describing the act of browsing brick-and-mortar stores and then later… Read More