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REI

Tech Moves: T-Mobile names COO; Algorithmia co-founders team up again; and more

— T-Mobile announced Srinivasan Gopalan as its new chief operating officer beginning March 1. Gopalan is a telecom vet who… Read More

Q&A with tech vet leading REI’s $30M fund to help founders of color get ahead in outdoor industry

The next time you “opt outside,” you might just be doing it using a brand or product that got a… Read More

Tech Moves: Convoy adds CFO; Stripe hires a Microsoft president; Providence names chief digital officer; and more

— Sonia Jain, formerly CFO from Cars.com, will join Seattle startup Convoy as its new chief financial officer. Jain served… Read More

Retailer REI launches programs to invest in startup founders of color selling outdoor gear

In an effort to sell more goods from companies run by people of color, outdoor retailer REI is launching a… Read More

Facebook buys REI’s new HQ for $367M, expanding Seattle-area footprint beyond 3M square feet

Facebook is yet again expanding in the Seattle region, its largest engineering hub outside of Silicon Valley. The social media… Read More

Podcast

GeekWire Podcast: Microsoft’s pricey Duo; Amazon’s clumsy podcast news; REI drops HQ

Here’s what we’re talking about on the GeekWire Podcast this week. We finally got the price and date for Surface… Read More

REI looks to sell brand new Seattle-area HQ as pandemic forces retailer to rethink remote work

REI was set to move more than 1,000 employees into a brand new headquarters complex this summer, built on an… Read More

Podcast

GeekWire Podcast: Bill Gates on COVID-19, gig workers in peril, and more on the coronavirus crisis

Here’s what we’re talking about this week on the GeekWire Podcast. It was another tumultuous week in Seattle, the epicenter… Read More

REI closing to #OptOutside again on Black Friday while pledging $1M to study benefits of outdoors

While millions of shoppers rush indoors to their favorite stores in search of holiday deals the day after Thanksgiving, REI… Read More

Tech Moves: REI names tech vet as first chief digital officer; new CEO at Element Data; and more

REI is hoping technology can play a bigger role in better connecting people to the outdoors. The Seattle co-op announced… Read More

Tech Moves: REI hires retail vet as new CIO; Former Fred Hutch VP joins biotech startup; and more

Outdoor and fitness gear retailer REI has appointed retail veteran Christine Putur as the company’s new Chief Information Officer, GeekWire has… Read More

Permit filings point to another Amazon expansion in highly visible office building along I-5

Even as Amazon builds out millions of square feet of new offices in the Seattle area to accommodate its rapidly… Read More

Tech Moves: REI CIO named CTO at Lululemon; PicMonkey CEO hands reins to new leader; and more

REI Chief Information Officer Julie Averill is leaving the company to join activewear retailer Lululemon as executive vice president and chief technology… Read More

Starbucks continues renewable energy push with deals to use wind and solar energy to power stores

About a month from now, a solar plant on a 260-acre site in North Carolina will open, and that will… Read More

REI optoutside

REI sees 36-percent spike in online traffic as millions decided to #OptOutside on Black Friday

For the second straight year, REI closed its brick and mortar stores and encouraged customers to #OptOutside rather than come… Read More

REI Snow Report

REI shuts down popular Snow Report app to focus on other outdoor information sources

It feels like a warm front just blew in over your favorite ski destination. REI has quietly shut down its Snow… Read More

REI optoutside

REI once again closing stores on Black Friday as #optoutside movement attracts larger following

Seattle-based outdoor retailer REI is sending another message this year to competitors and consumers who are looking for the big bucks… Read More

REI plans to relocate HQ from Kent to Bellevue’s Spring District

Bellevue’s business and technology scene continues to grow, with REI today announcing plans to relocate its headquarters to the city.… Read More

Outdoor retailer REI reports 23% increase in digital sales, record membership growth

REI is returning record dividends to its members and employees this year. The Seattle-based outdoor gear co-op saw 9.3 percent… Read More

goTenna

REI and startup goTenna team up so you can #optoutside and still get a cell signal

If you #optoutside and happen to wander further than the range of your cell signal, goTenna may be the device for… Read More

New REI app designed to take visitors deeper into national parks

Opting outside got a little more interesting this week as REI unveiled a new app designed to help users go deeper… Read More

REI’s move to close Black Friday pays off with 26 percent hike in online traffic

When REI announced its “Opt Outside,” campaign, the outdoor retailer made a bold statement about shutting down brick-and-mortar stores on… Read More

Reddit AMA with REI CEO spirals out of control with questions over membership tactics

REI made headlines a few weeks ago when it announced that it would be closed on Black Friday, traditionally the… Read More

REI closing stores on Black Friday to get people outside: Online site will remain open, but orders not processed until Saturday

REI, the Seattle-based outdoor retailer that sells everything from camp stoves to canoes, has a message for our consumer-mad society.… Read More

Tech Moves: Former Microsoft exec steps down from Tinder as founder Sean Rad returns as CEO; REI names CIO; and more

—Founder Sean Rad is returning to his role as CEO of Tinder, replacing current CEO Chris Payne, a Microsoft and eBay veteran.… Read More

Portland shoe company Danner goes ‘Wild’ with key role in hit movie

Portland-based shoe company Danner has a fantastic supporting role in the new film Wild, starring Reese Witherspoon. Danner was selected to… Read More

REI’s first iPad app and Snow Report app hit iTunes in time for winter

REI has released its first-ever iPad app, and has updated its snow report app, just in time for the winter and… Read More

Outdoor gear retailer REI gets its geek on, names several techies to board

REI may be known for ice axes and backpacks. But the Seattle online retailer is getting a little geeky in… Read More

Obama picks REI exec Sally Jewell as Interior secretary

Big news out today in the world of politics with President Barack Obama announcing that he’s chosen former REI Chief… Read More

Microsoft, Nordstrom, Starbucks make Fortune’s 100 best companies to work for

Six Washington companies made it to Fortune’s 100 Best Companies to Work For list this year, with Microsoft (75), Nordstrom (88)… Read More

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