Sneaker startup Vimazi pairs runners with shoes based on their speed Nike has more than 100 styles of men’s running shoes and more than a dozen ways to filter through them… Read More
Too much spring in their step? Nike running shoe under scrutiny after record marathon times Almost as swiftly as the records are falling, scrutiny is catching up to the elite marathoners and the Nike shoes… Read More
Microsoft lends a technical hand as ‘Adventureman’ begins epic 6,000-mile run for charity across U.S. Jamie McDonald dipped his hand in the Pacific Ocean two weeks ago to mark the start of his latest test… Read More
Testing the new Brooks Levitate: Can this high-tech shoe actually make me happy to run? Some sneaker companies want me to “Just Do It.” But what if I don’t want to do it? I’m not… Read More
Up and running: Young entrepreneur with bad knees learns 3D printing to launch custom shoe company At 25 years old, Oliver Brossmann is pretty young when it comes to being an entrepreneur. He’s also young to… Read More
Nike’s high-tech bid to break the 2-hour marathon record falls just short Humans have still yet to break the 2-hour marathon mark, but they’re getting close with the help of sports science and technology… Read More
RealSelf employee fought off sexual assault with training she learned at work — and now the startup is offering the class to the public Editor’s note: This story contains explicit language. After Kelly Herron fought off a sexual offender in a bathroom at Seattle’s Golden… Read More
Nike unveils the shoe it hopes will push runners past the 2-hour marathon barrier this spring In 2014, Kenya’s Dennis Kimetto ran a marathon in Berlin in 2:02:57, setting the world record for the fastest time… Read More
Nike creates team of experts to test limits of human potential and finally break 2-hour marathon barrier Just do it — faster. Nike is lacing up to go after what is considered one of the more unbreakable barriers… Read More
Seattle-based Orfos lights the way for bikers and hikers as Kickstarter funds its new FlarePro It can be pretty scary biking or running this time of year and fearing that you haven’t done enough to make… Read More
Adidas plans ‘instantly’ 3D printed midsoles, customized to your foot and running style Nike COO Eric Sprunk surprised the GeekWire Summit crowd last week when he said custom 3D printed sneakers were “not that far… Read More
Testing run analysis technology at Nike’s re-designed store in downtown Seattle If you’re looking for that perfect pair of running shoes, Nike has some new technology at its re-designed downtown store in… Read More
Brooks Running starts online community with help from MapMyFitness There are all kinds of ways companies today try to encourage people to exercise, be it through gift certificate incentives… Read More
These sensor-infused socks track your steps and ID injury-prone running styles In the past few years, you’ve heard of smartphones, smart-watches and most recently, smart-glasses. Now, courtesy of a Redmond-based startup,… Read More
Here’s why your next meeting should be spent walking, not sitting (Thanks to Twitter user @TroyJMorris for the Aaron Sorkin “Walk and Talk” tip — hence the video above) For those… Read More
