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Sounders

CEOs of Amazon Web Services and Redapt join Seattle Sounders FC ownership group

Seattle’s professional soccer club is adding more tech heavyweights to its ownership group. Seattle Sounders FC announced Wednesday that the… Read More

Tech Moves: Microsoft finance leader joins EA; Greater Seattle Partners hires CEO; and more

— Electronic Arts (EA) announced Chris Suh as its new CFO effective March 1. Suh is currently CVP and CFO… Read More

Seismologists register ‘fan quakes’ from the Seattle Sounders’ stadium crowd

Can Seattle Sounders fans match the Seahawks’ “Beast Quakes” when it comes to making the earth move? Seismologists from the… Read More

#GeekiestSoundersFan wins MLS Cup pitchside seats with this nerdy 8-bit rap

His name is Andy Hartpence, and he normally raps about video games, computer science and robots. But this week the… Read More

Which #GeekiestSoundersFan will win MLS Cup tickets? Check out 5 epic rap videos and photos

This weekend’s MLS Cup match between the Seattle Sounders FC and Toronto FC is almost here, and GeekWire readers are… Read More

Satya Nadella and other Sounders owners on how they’ve applied lessons from sports to business

The lessons from sports that can be applied to business and life are endless. Teamwork, grit, determination, leadership, planning, overcoming… Read More

From new owners to on-field analytics, here’s how technology impacts the Seattle Sounders FC

During practice, in the front office, on the jerseys — technology is impacting the Seattle Sounders FC in a myriad… Read More

Hey, Seattle Sounders fans: Win two pitchside tickets to Sunday’s historic MLS Cup by impressing Mr. Sounder

We’ve got MLS Cup fever here at GeekWire — as you may have noticed with a Rave Green color change… Read More

GeekWire Sounders Day returns: Everything you need to know for Wednesday’s end-of-summer rooftop deck party

We’re not ready for summer to end, so we are squeezing in one last party. GeekWire Sounders Day is taking… Read More

Today on GeekWire: Satya and the Sounders; Cray goes nuclear; new Seattle startup fundings

Highlights from today’s top stories. Subscribe here to receive this rundown daily. Satya Nadella owns a soccer team. At least, he owns… Read More

Microsoft CEO Satya Nadella and other Seattle tech leaders join new Sounders soccer ownership group

Editor’s note: Story updated with comments from Adrian Hanauer’s press conference. Tech is taking over soccer in Seattle. An all-star… Read More

GeekWire Sounders Day: Limited tickets available for our epic summer rooftop party

Our favorite outdoor event is returning to one of the coolest rooftop decks in Seattle. The GeekWire Sounders Day tailgate… Read More

From Microsoft to Zulily: Why the Sounders teamed up with Seattle e-commerce company that aims for rebrand

Zulily? Really? That was the reaction from many Sounders FC fans on Thursday as Seattle’s pro soccer team announced its… Read More

Seattle Sounders and Reign FC unveil new jersey sponsor, replace Microsoft with online retailer Zulily

Editor’s note: This story has been updated with details from the Sounders’ event announcing Zulily as its new jersey sponsor.… Read More

Sounders soccer stars compete for video game bragging rights at FIFA 19 tournament

There were slick passes, booming shots, big saves, and tough tackles. But this time, Seattle Sounders soccer stars took their competition… Read More

Microsoft touts Xbox gaming subscription service with new Sounders FC jersey design

Microsoft’s increasing focus on its cloud-based gaming services will be front-and-center at the Seattle Sounders FC match this Saturday. As… Read More

TLDR: Buy food and drinks with just a fingerprint, Seattle’s complex history of urban internet access, T-Mobile’s tech truck

Today’s featured stories Seattle sports stadiums all Clear for new biometric security, payments and alcohol ID verification Comcast’s Seattle expansion… Read More

Video: Relive the GeekWire Bash 2018 with Sounders, startups, and our Impact Partners

If you didn’t have a chance to win a dodgeball championship, battle a Sounders player in FIFA, fly through the… Read More

YouTube TV to stream Seattle Sounders FC matches in latest sports video deal

The premium YouTube TV video service has struck a multi-year deal with Seattle Sounders FC to become the exclusive live… Read More

MLS Cup prediction from Sounders legend and new Vicis employee Roger Levesque

The Sounders are bringing the MLS Cup back to Seattle if Roger Levesque’s prediction holds true. Levesque dropped by our… Read More

Sounders FC replaces Ticketmaster with SeatGeek’s tech-fueled ticketing platform

Goodbye, Ticketmaster. Hello, SeatGeek. The Seattle Sounders on Wednesday announced a new deal with SeatGeek, a New York-based startup that… Read More

Photos: Sounders and Xbox unveil new jersey kits with Forza Motorsport 7 branding

For the third year in a row, Seattle Sounders jerseys will feature a video game. Seattle’s MLS club will don… Read More

Sounders explore new naming rights deals as Microsoft Xbox jersey sponsorship expires

The Sounders may look a little different after the 2018 season — aesthetically speaking, at least. Seattle’s MLS club announced… Read More

Major League Soccer tests video assistant referee during Sounders match; full rollout set for August

VAR made its debut at CenturyLink Field in Seattle this past weekend. VAR, also known as “video assistant referee,” is… Read More

Why U.S. soccer star DeAndre Yedlin invested in this ‘intelligent workout’ sports tech startup

At just 23 years of age, DeAndre Yedlin has built quite the resume. The Seattle native was the first “homegrown”… Read More

How the Seattle Sounders use data and analytics to create an ‘evidence-based’ soccer culture

As a former lawyer, Garth Lagerwey knows about the value of evidence-based reasoning. Now he’s trying to apply that same… Read More

As Sounders FC looks to defend MLS Cup title, use of sports science remains a ‘competitive advantage’

For the Seattle Sounders, sports analytics remains an important part of winning matches and keeping players healthy. The defending MLS Cup… Read More

Sounders FC revamps smartphone app to make mobile ticketing easier for soccer fans

Mobile ticketing continues to be a big focus for the Seattle Sounders. The MLS club just revamped its iOS and Android… Read More

Physics professor analyzes Stefan Frei’s epic save that helped the Sounders win their first MLS Cup

It was the save heard ’round the soccer world. Seattle Sounders goalkeeper Stefan Frei pulled off what Sports Illustrated called “the greatest… Read More

How sports analytics helped the Seattle Sounders make it to their first-ever MLS Cup

Data and analytics surely aren’t the only reason for the Seattle Sounders’ remarkable late-season run that’s resulted in a chance… Read More

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