GeekWire
Menu
  • Home
  • News
    • Amazon
    • Civic presented by Microsoft
    • Geek Life presented by Network of Giving
    • Health/Life Sciences
    • Microsoft
    • Podcasts
    • Space
    • Startups
    • Sustainability
    • Tech Moves
    • Bot or Not
    • GeekWire on the Road: Spokane
    • Microsoft at 50 presented by Accenture
    • Tech Vets presented by Northern Trust
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • Amazon Office Buildings
    • GeekWire 200 presented by JPMorganChase
    • GeekWire Startup List
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • Nebius at NVIDIA GTC 2025 sponsored by Nebius
    • AWS Marketplace Seller Conference 2024 sponsored by AWS
    • AWS Summit: New York Partner Spotlights sponsored by AWS
    • Does Compute presented by Carnegie Mellon University
    • Guide to re:Invent sponsored by AWS
    • Money Hacks presented by BECU
    • Tech Connect at Dreamforce 2024 sponsored by RSM US LLP
    • Uncommon Thinkers Welcome sponsored by Greater Seattle Partners
    • Zuper at Inbound sponsored by Zuper
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
    • Sponsors
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

sports tech

Riding bikes and making birdies: We played golf with an electric 3-wheeler built by a Seattle startup

There are a few ways to get around a golf course. You can walk; you can use a pull cart;… Read More

GeekWire Summit 2021 recap: Leaders and luminaries share insights at our annual conference

It was really nice to be back. The GeekWire Summit returned to Seattle and took a page out of our shared… Read More

Podcast

I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams

I had one of the more memorable sports moments of my life last night, rooting for my favorite team in… Read More

NBA will use new Microsoft Teams ‘Together’ feature for virtual fan experience during games

The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened… Read More

Is Russell Wilson a robot? No, but video shows the Seattle Seahawks QB working out with one

This might just be the answer to eliminating player injuries (and salaries!) in the National Football League. Send in the… Read More

What happened to Vicis: Inside the collapse of the high-tech helmet maker, as board decides its fate

Inside the lobby of Vicis‘ headquarters in Seattle this week, floor-to-ceiling images on the walls showed young football players wearing… Read More

NFL partners with Amazon Web Services to improve player safety and ‘shape the future of football’

The National Football League is turning to Amazon’s cloud technologies as it looks to improve the safety of its players.… Read More

From new owners to on-field analytics, here’s how technology impacts the Seattle Sounders FC

During practice, in the front office, on the jerseys — technology is impacting the Seattle Sounders FC in a myriad… Read More

Big tech and pro sports converge in Silicon Valley during NBA Playoffs, offering a preview for Seattle

REPORTING FROM OAKLAND: It was a regular break in the action during the first quarter of Tuesday’s NBA playoff game… Read More

Youth football programs lean on crowdfunding to afford Vicis’ high-tech helmet

Football is still America’s game in U.S. high schools, drawing more than a million athletes each year. But concerns over… Read More

Podcast

Steve Ballmer breaks down the numbers behind the LA Clippers’ historic NBA playoff comeback win

With even more yelling and fist-pumping than normal, Steve Ballmer might not have seemed like an analytical guy to casual… Read More

NFL helmet safety rankings: Seattle startup Vicis tops list again with high-tech head protector

Vicis once again ranked atop the NFL’s laboratory test to determine which helmets best reduce head impact severity experienced by… Read More

NFL quarterbacks Aaron Rodgers and Alex Smith make another investment in helmet-maker Vicis

NFL quarterbacks Aaron Rodgers and Alex Smith are re-upping their investment in Vicis. The Seattle-based high-tech helmet maker expanded its… Read More

Seattle Sounders and Reign FC unveil new jersey sponsor, replace Microsoft with online retailer Zulily

Editor’s note: This story has been updated with details from the Sounders’ event announcing Zulily as its new jersey sponsor.… Read More

The 21st Century Coliseum: How the Sacramento Kings ‘future-proof’ the high-tech Golden 1 Center

What’s it like helping build and “future-proof” the most technologically-advanced sports and entertainment arena in the world? At the 2018… Read More

First look: SAP unveils real-time stadium operations analytics tool, in use with San Francisco 49ers

SANTA CLARA, CALIF. — Technology isn’t just improving athletic performance or changing the way we watch sports. It’s also being… Read More

Microsoft partners with Indian cricket legend to develop a smart bat that tracks live analytics

Microsoft deepened its connection to cricket and continued its edge computing push on Thursday, announcing a new smart cricket bat… Read More

Behind the scenes: Kevin Durant’s epic return proves booming Seattle is ready for the NBA again

Fans lined up under grey skies outside KeyArena. A buzz began to build as the smell of popcorn and hot… Read More

Amazon beefs up NFL streams with new stat overlays, merchandise store, football IQ tests

Amazon is adding more interactive features to its NFL game streams online, leveraging Prime Video features and its Twitch platform… Read More

Nintex founder launches firm to invest in golf-related startups, acquires indoor simulator maker

It started with a veteran tech executive trying to improve his golf game. Now Brett Campbell has turned his sports… Read More

How this startup is using robots to write sports news stories for The Associated Press

The next Associated Press story you read about a Major League Baseball game may have been written by a robot.… Read More

Sports tech at Apple event: New iPhone app uses augmented reality for basketball training

A startup wants to help basketball players improve their jump shot — with just a smartphone. Among the flurry of… Read More

Future of sports collectibles? Player Tokens brings together blockchain and baseball cards

Player Tokens Inc. is betting that digital assets and blockchain technology will reshape the way sports fans buy and sell… Read More

Improving your golf game: How new tech tools can help sharpen swings and lower scores

Watching the world’s top golfers at The Open Championship at Carnoustie this week, I was struck by a juxtaposition of… Read More

MLB partners with Amazon Web Services to predict pitches and analyze live games with robots

Deeper stats, predicted pitches, and live commentary produced by robots in the voice of iconic announcers — it could all… Read More

How the Mariners’ digital and physical marketing blitz helped get Jean Segura to the All-Star Game

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It took t-shirts, bagels, placards, hashtags, autographs, coffee, gift cards, videos, photos, and… Read More

Smart gameball startup Play Impossible inks retail deal with Apple, partners with NFL players, raises cash

Play Impossible started with a simple thesis: the internet-of-things world had lost a sense of joy and fun. So its… Read More

2018 World Cup: How to live-stream the matches; controversial video replay; more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It was Christmas morning on Thursday for soccer fans as the World Cup… Read More

The brilliance of ‘NBA Twitter’; Microsoft powers AI golf caddy; and more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: You watch Game 1 last night? What drama! LeBron put up a career… Read More

Technology at The Masters; ESPN’s new streaming service; NBA esports league draft; and more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It’s shaping up to be an epic Masters in Augusta this weekend. The… Read More

  • Older

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2025 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences